AdExchanger
Articles By AdExchanger
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M&A This Year, Especially Q3 And Q4 Says DeSilva+Phillips' MacDonald
The research arm of DeSilva & Phillips recently published a paper called “Ad Exchanges, RTB and the Future of Online Advertising” about the fast-moving, digital advertising ecoystem. You can download it here. Jay C. MacDonald, Partner, DeSilva + Phillips, discussed the research paper and today’s M&A environment. AdExchanger.com: For DeSilva & Phillips, what were the […]
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AdExchanger: Rumble In Arbitrage Plaza (Part I)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Online Ad Spend Strong In The UK; Google Launches Ad Innovations; YPN Shuttered; Bizo Adds Web Metrics Partner
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Online Strength It’s good news for UK online advertising according to the results of a IAB and PricewaterhouseCoopers advertising spend report. Read more. From the IAB’s UK site: “The UK internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up […]
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Orange-France Telecom And OpenX Launch A New Ad Exchange In Europe
OpenX announced a major expansion of its exchange strategy and infrastructure as it will partner with Orange-France Telecom Group to create the Orange Ad Market. According to a release, “The initial launch will take place in the second quarter of 2010 in the UK and France with planned launches following elsewhere in Orange’s European footprint.” […]
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Banking Bill Threatens Startups; The Stuff Of Display; Planting BRIC In Brazil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banking Bill: A Startup Killer The NextNY blog makes an impassioned plea to torpedo certain parts of Connecticut Senator Christopher Dodd’s banking bill which will undermine the efforts of a critical part of the startup capital value chain in the U.S. – angel investors […]
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GM Burke Says FatTail Offering Supply-Side Platform Solution
Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
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Online Video Ad Upfront; The Clutter Of Display Ads; Data Costing More Than Display Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Ad Upfront The Upfront, as it has been known, is a time of year where marketers and broadcast media companies lock down big deals for the year. Mediaweek’s Mike Shields says that online video ad networks are out to “steal” a share […]
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CEO Tawakol Discusses BlueKai Pulse Index And Intender Signal Strength
BlueKai released its latest Pulse Index with particular focus around car buyers and insights such as “the appearance of Kia and Hyundai in the Top 20 Car Models may indicate a shift in intent towards more ‘value’ -focused brands. “. Download the Pulse Index (PDF). And, read the release. BlueKai CEO Omar Tawakol discussed the […]
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Innovation Interactive Leveraging Dentsu To Expand Search/Display Offering And More Says Co-CEO Margiloff
Will Margiloff is Founder and co-CEO of Innovation Interactive, a digital marketing services company owned by ad holding company, Dentsu. Can you share the progress being made with the integration into Dentsu? Any unforeseen synergies being unlocked at this early stage? We are in the early stages of our deal so many of the opportunities […]
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XA.net And eXelate Look At Strong Results Of Brand Study
XA.net (formerly CPM Advisors) announced the results of a recent campaign results using eXelate data and XA.net’s platform, CPMatic.com. According to to the release, “A computer retailer accessing eXelate data on CPMatic.com using multi-day variable frequency caps saw a 92% ROI lift on the targeted campaign vs. a single-frequency-cap no-data control on the same site […]
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