AdExchanger
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Microsoft Releases Brand Study; Glam Media And DSP Adchemy In WSJ 50; Ads Can Be Taxing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Effectiveness Study On the Microsoft Advertising blog, Microsoft’s Head Of Research & Market Insights EMEA Anita Caras announces new research that looks at the effectiveness of brand campaigns in digital. The whitepaper looks at 20 campaigns across 4 EMEA countries and was done […]
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TARGUSinfo Integrates Data Into Demdex Behavioral Bank, Discusses The Data Biz
TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex’s “‘Behavioral Bank’ [which is] full of robust user profiles with data captured from each client’s Web properties and third-party data purchases.” Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why […]
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TRAFFIQ CEO Kahn Looks At TAAN Partnership And Exclusivity Among Agency Holding Companies
TRAFFIQ announced a partnership with Transworld Advertising Agency Network (TAAN), a network of independent advertising agencies in 40+ markets worldwide. According to the press release, “TRAFFIQ will be the digital media platform TAAN recommends to its member agencies.” Read it. TRAFFIQ CEO Mark Kahn discussed the TAAN partnership, agency holding companies and client momentum. AdExchanger.com: […]
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Centro Looks To Automate The Buying Of Premium Inventory With Transis Says Pres Riegsecker
Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system. AdExchanger.com: Can you discuss the pivots in Centro’s business model since 2001? And how has it led today’s Transis offering? Centro’s vision is the same today as the day we started. Our whole […]
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Publicis Has $489 Million For Digital Acquisitions; China's Media Market Challenges; Auditude Gets Another Video Ad Client
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levy Discusses Publicis Checkbook At The Abu Dhabi Media Summit (location, location, location), Publicis CEO Maurice Levy reiterated his ad holding company’s position that it is open to buying digital media companies. Levy told the media – including BusinessWeek -, “We are in a […]
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Argo Digital Solutions CEO Kates Discusses Digital-Out-Of-Home Audience Buying And Planning With rVue 2.0
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
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Adometry Offering Effectiveness Metrics And Verification Says CEO Ewel
Jim Ewel is CEO of Adometry, which provides verification and effectiveness metrics products for display advertising. AdExchanger.com: What gave the team the idea for Adometry? And, what problem is Adometry solving? JE: Our founders, John Dietz and Rob Perrier, had built a large-scale ad server for a major publisher. They understood that the kind of […]
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AOL Can Afford $100 Million Or Less; BusinessWeek Reborn; The 'Big Data' Story
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider’s Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL […]
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Vizu Discusses Online Brand Study In Partnership With Brand.Net And Nielsen
Brand.net, Vizu and Nielsen announced results of a new study that combined “online attitudinal and offline purchase data measurement, allowing brands to optimize media during campaigns to increase offline sales.” Read the release. Vizu CEO Dan Beltramo discussed the study and the opportunity in display for brand marketers. AdExchanger.com: The study was done across contextually […]
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DataXu CEO Baker On New Funds And Demand-Side Platform Services Layer
Demand-side platform, DataXu, announced today that it raised $11 million in a Series B financing led by VC firm, Menlo Ventures. Read the release. DataXu CEO Mike Baker discussed the raise and the services layer with DataXu’s offering. AdExchanger.com: How long did it to take to raise this round? Is the DSP world resonating with […]
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