AdExchanger
Articles By AdExchanger
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DoubleVerify's Netzer Verifies Capital Raise And Company Plans
DoubleVerify, an online advertising verification company, announced today that it has raised $10 million in Series B financing from Institutional Venture Partners. Read the release. Oren Netzer, CEO of DoubleVerify, discussed the raise and the company’s plans. AdExchanger.com: What were the key characteristics you were searching for in a funding partner? ON: We wanted an […]
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WPP Digital Growing, B3 To Get RTB; Digital Agencies Re-Born; Andreesen On Burning Newspapers For Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]
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Google Enabling Above-The-Fold Bidding On The DoubleClick Ad Exchange For GCN
It’s official. Following up on yesterday’s announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange. A Google spokesperson said: “For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange […]
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eXelate Panel Brings Doomsday Prediction From NY Times' Nisenholtz
Once again there was a strong turnout for a vendor-driven, industry event -this time courtesy of data exchange, eXelate, who produced, “Data Wars: The Publisher Strikes Back” at the Union Square W Hotel in New York City. A panel representing a broad cross-section of industry mucky-mucks tilting towards the publisher world was ably guided by […]
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OwnerIQ Using Insights On Ownership Signals For Targeting Says CEO Habegger
Jay Habegger is CEO of ownership targeting company, OwnerIQ. AdExchanger.com: How did OwnerIQ begin? JH: OwnerIQ was born out a few simple insights. Effective advertising is presenting the right message to the consumer that resonates and influences perceptions or compels actions. Our first insight, supported by research, is that knowing about a person’s stuff tells […]
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Real-Time Bidding Tricks Exposed; Above The Fold Bidding Option On Google Content Network; The Term Sheet How-To
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Tricks Exposed Vlad Stesin (AdExchanger.com Q&A), VP of Platforms at Bloom Digital, looks at what he calls “Stupid RTB Tricks” on his Shift Market blog. Top of the list is “Browser history retargeting… Everytime you serve an impression, you check user’s browser history… […]
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AdExchanger: Enter Malware (Part II)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Adconion Unveils New Joost Video Network, Positioning For Video Platform Future
Adconion announced the Joost Video Network today – “a complete suite of online video advertising products and services… with global in-banner and in- stream video advertising capabilities, including pre-, mid- and post- roll video advertisements.” (Read the release.) The announcement comes a little over three months since Adconion acquired Joost. Nick Higgins, Adconion’s director of […]
