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FreeWheel Creates PAVE, Discusses Necessity Of Fully-Integrated Video Solutions For Publishers
Video monetization technology company, FreeWheel, announced its new PAVE initiative today that it says will “lead to fully integrated video solutions for major publishers.” Read the release. Doug Knopper, co-founder and co-CEO of FreeWheel, spoke to AdExchanger.com. AdExchanger.com: Why is PAVE necessary? How does this work with standardization efforts such as The Pool or VAST? […]
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Demand-Side Platforms, Small Advertiser Solutions And Social Targeting Interest Highland Capital's Nichols
Matt Nichols is a Principal at Highland Capital Partners, a venture capital firm. AdExchanger.com: Highland Capital Partners has a rich history of venture investment in the ad tech space. What sets it apart from other VC firms in the space? MN: Highland has been a long-time investor in the ad tech space from the early […]
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Aegis Announces Demand-Side Platform; Adobe Starting Media Practice? Is DSP Next?; Tobaccowala Says Agencies Must Pay For Talent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
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PerformLine Offering Cross-Digital Channel Verification Says CEO Baydin
Alex Baydin, Founder and CEO of PerformLine, an online performance marketing company. AdExchanger.com: Please discuss your background. What key learning’s did you bring forward from Epic Advertising where you were GM to PerformLine? AB: I have been in Online Advertising for the past ten (10) years, focusing mainly on advertising sales, business development, and product […]
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Mobclix' Subramanian Looks At Heartbeat Acquisition And Mobile Ad Performance
Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. (Read more.) Also, last week, Mobclix released results of “The Mobclix Challenge,” a performance comparison between MobClix and Google-owned mobile ad network, AdMob. See it here. Krishna Subramanian, co-founder of Mobclix, discussed the Heartbeat acquisition as well as the Challenge. Prior […]
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AOL Sees Display Decline; Another Googler Leaves To Run A Company; For Q2, Sorrell Seeing Strength And Caveats; MediaMath Offers MathClarity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Predicts Display Rev Decrease In a 10-K filing today with the Securites Exchange Commission, AOL revealed that its expecting its display ad revenue to be down from a year ago in Q1. According to Barron’s Eric Savitz, the company blamed the decrease on […]
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Simpli.fi Addressing Search Marketers With A Demand-Side Platform Says CEO Prioleau
Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let’s look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually, […]
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Rapleaf Enhancing NetProspex Contact Database, Discusses B2B Social Data
Rapleaf announced a partnership with NetProspex, as Rapleaf will enhance NetProspex’ marketing contact database with “a social layer of data” with the goal of allowing “B2B marketers to successfully decipher the social demographics of business prospects and customers.” Read the release. Joel Jewitt, Rapleaf’s VP of Business Development, discussed the partnership and B2B social data. […]
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PPC Search Platform Provider, Acquisio, Looking To Integrate Display And Social
Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as Acquisio’s. Read the release. Martin Le Sauteur, CEO of Acquisio, discussed the implications of the DART integration. AdExchanger.com: Why integrate […]
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Google Gets Location-Based Ad Patent; Data On The Brain At The 4As; AP News Becoming A Tech Company
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Wins Patent; Owns Mobile OK, Google doesn’t own mobile, yet, but it has added another patent to the portfolio as VentureBeat’s Kim-Mai Cutler discovered a recent patent approval by the U.S. Patent & Trademark Office titled, “Determining and/or using location information in an […]
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