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Collective Discusses AMP Platform's New Engagement Metrics And Above-The-Fold Targeting
Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its “its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.” Read the release. Collective’s SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform’s new tracking capabilities with AdExchanger.com. AdExchanger.com: Is the new attribution offering in […]
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First Round Capital's Fralic Says Team and Market Size Are More Important Than Product
Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company. AdExchanger.com: It seems like First Round is everywhere – ok, maybe not everywhere, but you all are invested in quite a few companies at an early stage. What’s the method to the madness? CF: Yes we are busy, and we do think […]
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Europe Ahead In Mobile And Creative, But Behind In Rich Media, Video And Data Says VP van den Heuvel of Amsterdam-based eBuddy
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]
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Twitter Ad Platform Coming Soon; Mediaweek: Agency DSPs And Publishers Bang Heads; The EIR Life
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Platform Lurks All Things D’s Peter Kafka has unearthed what Twitter’s new ad platform will look like – it will look like Google’s according to Kafka’s sources. In addition to using 140 character or less ads, Kafka writes, “Twitter will work with […]
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Click Forensics CEO Pellman Discusses Impression Inflation, Competitive Set And New Platform
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
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Video Ad Network Tremor Media Announces Real-Time Tech Upgrade, Partnership With Quantcast
Online video advertising network, Tremor Media, announced an upgrade to its Acudeo technology yesterday which will offer advertisers “an enhanced targeting solution that uses real-time audience data to better package inventory across its network.” In addition, the company announced a partnership with online data and audience measurement provider, Quantcast. Read the release. AdExchanger.com discussed the […]
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How to Buy Australian Audience When It Isn't For Sale
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. When AdExchanger.com first asked me to discuss the Australian market, my verbatim response was: “The thing about this market […]
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New Publisher Model? Meredith Adding Agency Services; Microsoft And ComScore Partner; How Much Is Data Worth?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher As Agency The Wall Street Journal’s Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, […]
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AdExchanger: Enter Malware (Part I)
A (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Bizo Partners With Ad Network Martini Media, Finds B2B Fit With B2C
B2B ad targeting data company, Bizo, announced a partnership with online ad network Martini Media, which targets high net worth consumers. Bizo will provide its B2B data segments to the ad network. Read the release. Bizo CEO Russell Glass discussed the new Martini Media partnership and its implications with AdExchanger.com. Martini Media would appear to […]