AdExchanger
Articles By AdExchanger
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AdSafe Media On Transparency Into Display Ad Inventory And iFrame Challenge
AdSafe Media recently released its first Safety Report that showed – when looking at display ad media across its platform – “58% of network traffic was ‘invisible’” and “29% of traffic was served to sites featuring UGC” among many data points. Read the release (PDF). And, you can download the report here (PDF – signup […]
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Google Disses The Yield Optimizers; Liquidity Will Be A Key Differentiator
This morning, Google released information on how publishers maximize revenues using the DoubleClick Ad Exchange as well as other Google products. The post by Neal Mohan, VP of Product Management, on the Google blog includes a one sheeter. View the post here. And, download the one-sheeter here. There’s not much that’s new here except for […]
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Analysts Thinking $10 Billion In Display Revs For Google; Mobclix Enabling Geo And Brands; VAST Gets Traction With Brightcove, EyeWonder; Google Toe In DOOH
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Starting To Pump In a BusinessWeek article by Douglas Macmillan, Doug Anmuth of Barclay’s Capital tells BW, “Display ads are likely to contribute a little more than $1 billion, or about 4% of Google’s (GOOG) total sales this year—an increase of as […]
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Display Ads Are Back!; Microsoft Display Ads Takes Facebook Punch; Broadcast Execs See More Video Ads Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Comeback Brian Morrissey pens “Display Ads Aim for a Banner Year” on AdWeek and says, “Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending […]
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Resonate Networks CEO Gernert On Attitudinal Targeting
Resonate Networks announced that it has launched attitudinal targeting in a release on Wednesday. AdExchanger.com discussed the new targeting capabilities with Resonate Networks’ CEO Bryan Gernert. AdExchanger.com: Given the rich sources of social data available today, how important is social media to creating Resonate’s dataset? Or, is it important? BG: While social data is important […]
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AdExchanger: Crisis In Ad City (Part I)
A new, (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Video Ad Selector Is Here; When In Doubt, Rebrand Says Comcast; Akamai Reports Earnings, Acerno Results
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Weapon The Wall Street Journal’s Suzanne Vranica takes a look at recent efforts by a combo of Publicis Groupe, Microsoft, Yahoo, CBS and Hulu that is trying to find a more effective way to advertise through online video. The answer? Let the […]
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AOL Reports For The First Time; Bright Roll Gets $10 Million; Widgetbucks Is Dead
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]
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Eyeblaster Research Shows Audience Buying Habits Says Geifman
Recent Eyeblaster research led by Ariel Gelfman looked at conversions from more than 10 billion impressions and showed that their are correlations between online and offline buying habits. Read the release. Geifman discussed the research with AdExchanger.com. AdExchanger.com: In the release about your eCommerce report you say, “This research also highlights the unique potential of […]
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Mpire Announces Ad Blocking For AdXpose; CEO Kirby Winfield Discusses Feature And Clients
Mpire announced new ad blocking capabilities for its AdXpose product where, “AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser.” If the content is acceptable, the ad is served. If not, it’s not. Read the release. AdExchanger.com spoke to Mpire CEO Kirby Winfield about […]
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