AdExchanger
Articles By AdExchanger
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Presenting... AdExchanger!
A new, (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Varick's Herman Becomes Chief Digital Media Officer; Microsoft Reports On Display; IAB's Rothenberg Thinks Apple iPad Could Semi-Privatize Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Herman Takes On New Role MDC Partners took another step into digital waters as one of its agencies, Kirschenbaum, Bond, Senecal & Partners (kbs+p), announced a new Chief Digital Media Officer and tapped its own – Varick Media’s president, Darren Herman. According to AdWeek’s […]
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Mobile Ad Network Jumptap Discusses The iPad Advertising Opportunity
Mobile ad network Jumptap announced targeting for the new Apple tablet computer, iPad, yesterday. Read the release. AdExchanger.com discussed the new iPad and the advertising opportunity enabled by it with Jumptap CMO Paran Johar. AdExchanger.com: What makes the Apple iPad (or tablet) a “mobile” opportunity? For Jumptap, what are the key differences of the iPad […]
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Auditude Offering Automated Video Management Platform And Supporting VAST Says CEO Cahan
Adam Cahan is CEO of Auditude which provides a technology platform for video management and monetization. AdExchanger.com: Please provide some background. How did Auditude begin? AC: Auditude was founded in 2005 around our Content ID/fingerprinting technology. In 2007, we took our first round of institutional financing and began to build the team we have in […]
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AdRoll CEO Bell Discusses Self-Service Retargeting
AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke with AdExchanger.com about the new product called Roundtrip and retargeting, in general. AdExchanger.com: You identify “cross-platform retargeting” (i.e. retargeting across multiple ad networks and exchanges) in […]
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The Future Of Privacy; Not All Newspapers Believe In A Paywall; Gabriner Moves to Adap.TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The “I”s Have It Jules Polenetsky of the Future Of Privacy Forum is hoping that a new “i” image will be the indicator light for consumers telling them that they’re seeing an online ad due to behavioral, cookie-based targeting. Stephanie Clifford covers the story […]
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AdGear Building A New Ad Serving Platform For Advertisers And Publishers Says VP Stesin
Vlad Stesin is VP, Strategy at BLOOM Digital Platforms, makers of AdGear, an ad serving platform. AdExchanger.com: Please discuss AdGear. How did it start? And what challenge is AdGear trying to solve? The team working on the platform has built and operated the proprietary ad serving infrastructure at Cossette, Canada’s largest independent advertising agency. We’ve […]
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Solbright CEO Pace Says Advertising Will Remain Major Way Publishers Create Revenue; Discusses Company's Back Office Solutions
Tom Pace is CEO of Solbright, a web publisher solutions provider. AdExchanger.com: Solbright has been around for a while. Discuss the evolution of your company and how it has tracked changes in the online ad industry. Solbright started out as a practical solution for addressing the basic business processes of publishers and Web sites looking […]
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Yahoo! Beats Estimates; Lining Up The Mobile Ad Network Acquisitions; Gates On Google; Selling PPD
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q4 ’09 Yahoo! reported its Q4 earnings for 2009 and the big news is “CEO Carol Bartz noting that the company would disable its irksome ‘hover interaction’ on the homepage,” according to Kara Swisher of All Things D. The Associated Press reports […]
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Turn Announces Agency Holding Company Client: Omnicom Media Group; Upgrades Platform Features
Turn announced feature upgrades to its demand-side platform as well as an agency holding company client win in Omnicom Media Group in a release today. Regarding the upgrades, the company said, “Capabilities include single-click deployment across all real-time bidding (RTB) inventory sources, automated budget allocation and a new audience extension technology.” Read the release. AdExchanger.com […]
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