AdExchanger
Articles By AdExchanger
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Data Nugget: Banner Ad Spending Will Be 20.9% Of Internet Ad Spending This Year Says eMarketer's Hallerman
In a discussion with AdExchanger.com, Emarketer‘s senior online advertising analyst, David Hallerman, looks at display advertising and current challenges in display ad research today. AdExchanger.com: Briefly, what does eMarketer’s most recent research say about expected ad spending trends in online display? And what are the drivers? Trends in online display ad spending point to its […]
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Video Ad Network ScanScout's CEO Lau On Keys To Successful Cost-Per-Engagement Model, Importance Of VAST For Publishers And More
Waikit Lau is President and Co-founder of ScanScout, an online video advertising network. AdExchanger.com: How does ScanScout contextual video advertising solution fit with today’s audience-focused media plans? WL: ScanScout rolled out audience targeting about a year and a half ago. Today, majority of ad buys are audience targeted. We also offer contextual, geographical, time of […]
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CPM Advisors CEO Leathern Discusses BlueKai Integration Into CPMatic And Data Trends
Demand-side platform provider, CPM Advisors, announced a partnership today with BlueKai today which it says uniquely offers clients access to BlueKai’s in-market data directly within CPM Advisor’s CPMatic media buying platform. To date, CPM Advisors has been a part of BlueKai’s Certification program. Read the release. AdExchanger.com spoke to CPM Advisors CEO Rob Leathern more […]
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VideoEgg Is Profitable; Zimbra, VMare - Right Media; The Google Ad Agency; Startups Could Care Less About Recessions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of […]
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Old People Like Display; Google Alleges Attack In China; Venture Capitalists Tire Of Patent Trolls; Bizo Reports Revenues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old People Like Display Recent research by the Yahoo Labs team suggests that, sure, display positively affects purchase – but wait! There’s more… According to the San Francisco Chronicle, “The research found an approximately 5 percent increase in spending among those who had seen […]
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Flurry CEO Khalaf On New Funds And Current Mobile Ad Network Performance
Flurry, a provider of mobile analytics and mobile ad network solutions, announced its latest round of funding – $7 million – which included InterWest Partners and existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards. Read the release. AdExchanger.com spoke with Flurry CEO Simon Khalaf about the recent raise and […]
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Looking At The Real-Time Bidding Numbers With PubMatic's Goel
AdExchanger.com asked PubMatic’s CEO Rajeev Goel about their recent estimate for total RTB (real-time bidding) spend this year and last which he offered in a MediaWeek byline this week. Goel emphasized that this is an estimate. RG: Our estimate is based on our own methodology. Here is an overview of how we came up with […]
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IPOs Are Back: FriendFinder; The CMO And Display Advertising; Video's VAST Is Big; Agencies And Specialists In The UK
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO For FriendFinder PaidContent’s Rafat Ali says that the update s-1 registration statement indicates that FriendFinder Networks has cut its original IPO plans in half and will now seek “only” $220 million. The original raise of $460 million was going to be used to […]
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Report: (Correction) Microsoft Shuts Down AdECN "Hosted System"
CPM Advisors’ CEO Rob Leathern is reporting that it has received a notice from Microsoft’s AdECN that the exchange is being shut down. “February 15, 2010 will be the final day that ads will be served,” reads the email sent to exchange members. View the complete note on CPM Advisors blog. Update: Leathern has learned […]