AdExchanger
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Former Mindshare CEO Scott Neslund Appointed Red Bricks Media CEO; Discusses Digital Strategy
The former CEO of WPP Group’s Mindshare and President of Publicis Groupe/Starcom MediaVest Group’s StarLink, Scott Neslund, has been named CEO of Red Bricks Media, a search and performance marketing agency. Read the release. The allure of digital continues to draw top executives as Neslund’s appointment echoes last week’s announcement that GroupM’s new CEO would […]
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FCC To Become Data-Driven Says Chairman; Facebook's Zuckerberg On Your Public Profile; Aberdeen Group - Successful Companies Store Customer Behaviors; Taxing Ad Networks In France
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data-Driven U.S. Gov’t At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is “transforming the FCC into a data-driven ’21st century agency.’” Read about it on the LA Times Tech blog. In spite […]
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For The Large Publisher, Yield Optimization Is Over - It's Time For The Supply-Side Platform
Feedback has been increasingly consistent within the large publisher community for the past few months. (Note: I’m not saying “premium publishers.” You can be premium and be small/targeted!) For large publishers looking to optimize display ad yield on their website, it’s no longer good enough for a yield optimization company to simply offer better CPMs […]
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PlentyOfFish.com CEO Frind Says Selling Your Site's Data Will Reduce Your Site's CPMs
Markus Frind is CEO of PlentyOfFish.com, an online dating site. AdExchanger.com: The background is fairly well-known about Plenty of Fish (Inc. Magazine, 2009) – free dating site that has taken off with huge traffic and interest – and all built and serviced by one guy – you. Have things changed? Hire anyone? MF: I don’t […]
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Bizo On Transparency; Hyperlocal M&A To Heat Up; Display Ad On Google Home Page; Targeting Jukeboxes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo On Transparency Bizo and its CEO Russell Glass think they’ve got the right idea on transparency. In a Bizo blog post called “The Next Generation of Truly Transparent Ads,” Glass gives his answer to “What would it be like if with every ad […]
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Pew Finds Almost Everyone Who Is Anyone Is Using Internet; Tremor Media Looks To Brands; ComScore Sees 4% Increase for E-Commerce; Paywalls For Everyone
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pewing The Internet Pew Internet has released its latest findings from a survey conducted last month on “Internet, broadband, and cell phone statistics.” Though it didn’t find many trends as most results were flat compared to the previous study, there is a cornucopia of […]
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Aggregate Knowledge CEO Paul Martino On Big Data, DSPs and New Funds
Aggregate Knowledge announced today that it raised $9 million in a round led by OVP Venture Partners and with additional participation from Kleiner Perkins Caufield and Byers, DAG Ventures, and its original existing angels. See the release. AdExchanger.com asked Martino about Aggregate Knowledge business and the funding environment for ad technology today. AdExchanger.com: In the […]
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Dotomi Displays Attribution; Pay Wall? Nielsen Finds People Want Their Ads; Data And The Ad Holiding Company
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Attributing Display Dotomi announced results from the use of its attribution technology which reiterates the impact strong attribution models can have in driving display or any digital media’s future growth. From the release: “Dotomi found display increased performance by an average of 20 percent […]
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Industry Reaction: Apple Buys Mobile Ad Network Quattro Wireless
Today, the mobile ad network gravy train proved it has plenty of steam left in the engine as Apple bought Quattro Wireless for $275 million in a story first broken by All Things D’s Kara Swisher. The prediction by Morgan Stanley’s Mary Meeker that 2010 Internet trends will be led by Mobile appears correct – […]
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