AdExchanger
Articles By AdExchanger
-
2010 Brings Improvement, M&A Says Index Ventures' Dom Vidal
Dom Vidal is a partner at Index Ventures, which backs – among others – OpenX, Criteo and Adconion, an ad network. AdExchanger.com: What sets Index Ventures apart from other venture firms? DV: At Index, we invest in technology and life science companies from early through to the growth stage of their development. We’re global in […]
-
CPL Advertising Invading Brand Advertising Says Pontiflex CEO Lasker
Zephrin Lasker is CEO and Co-founder of Pontiflex, a cost-per-lead marketplace. AdExchanger.com: Has performance marketing started to reach the brand marketer? ZL: Definitely. When we started Pontiflex two years ago, we anticipated that most of our growth would come from direct response marketers. But surprisingly we have seen a very rapid adoption of Cost-per-Lead advertising […]
Tagged in: -
ScanScout Partnering Like Maniacs; VideoEgg Tying To Offline With ComScore; MIG In The News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partners Swarm ScanScout In a release, video ad network ScanScout said its partnering with a gaggle of “premium” brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks “engagement” […]
-
Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange
In today’s Google Investor Webcast, a team of Google execs focused on the company’s display advertising products including VP of Product Management, Neil Mohan, who addressed Google’s strategy for the Exchange. The on-demand version of the webcast (“December 15 Educational Webcast”) is available on Google’s IR site. Mohan’s presentation was an abbreviated version of the […]
Tagged in: -
Mpire Announces AdXpose Deal With WPP Group And GroupM's MediaCom, Discusses Risk Management
Mpire announced in a release today that over the course of four months, WPP Group agency, MediaCom, implemented Mpire’s AdXpose technology for a consumer electronics firm resulting in what it says was significant performance improvement by, among other things, “removing underperforming sites from the network buy.” Read the release. AdExchanger.com followed up with Mpire CEO […]
Tagged in: -
Peerset Human Interest Data Providing Psychographic Targeting Capabilities Says CEO John-Baptiste
Mike “JB” John-Baptiste is CEO of Peerset, an advertising technology company. AdExchanger.com: What is Peerset? MJB: Peerset is an ad targeting service focused on leveraging social psychographics to connect a marketer with a user. Social psychographics is a category of consumer data we are helping the market understand and embrace. Think about it most simplistically […]
Tagged in: -
CBS Has That Ad Exchange Feeling; DataXu On DSPs; Clickable Clicking; PubMatic Reading TVGuide.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CBS Lovin’ Ad Exchanges Ad Age’s Michael Learmonth breaks the supposed bad news for ad networks that CBS Interactive is showing the door to arbitrage in hopes of boosting direct ad sales, eliminating channel conflict and getting control of their data. The good news? […]
Tagged in: -
Google Talks Display Advertising and DoubleClick Ad Exchange
Susan Wojcicki, Vice President of Product Management at Google, announced on the Google blog that tomorrow (Tuesday, 12/15) at 10 a.m. PT, Google is “hosting an educational (live) webcast for analysts, investors and press about our display advertising business.” Similar to its September webcast which looked at recent innovations in search, this one promises to […]
Tagged in: -
Lotame Taps Agency Thought Leader Eric Porres To Power Messaging For Social Ad Targeting Future
Social ad targeting firm, Lotame, named Eric Porres it’s Chief Marketing Officer in a release today. Read it on the Lotame blog. Lotame also announced that it’s paying the piper (ComScore) to be included in the ComScore ad network report as the company looks to position itself against the reach of traditional ad networks. Porres […]
Tagged in: -
Click Forensics CEO Paul Pellman On Display And Search Traffic Quality
Paul Pellman is CEO of Click Forensics, a traffic quality management company which released “an upgraded version of its Yahoo! TQ Forecast feature” last week. AdExchanger.com: Can you explain the problem CF is solving a bit more in detail – with an example? And, how does an ad network send search traffic? PP: Sure. Most […]