AdExchanger
Articles By AdExchanger
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AdShuffle Serving Ads For Publishers And Advertisers Says CEO Buell
Ruben Buell is CEO of AdShuffle. AdExchanger.com: How has AdShuffle evolved since its inception? What opportunities is AdShuffle seeing today that it didn’t see when AdShuffle began in 2005? RB: AdShuffle started out as a real-time ad serving solution for publishers in 2005 and has grown into a fully integrated real-time advertiser and publisher solution […]
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CPM Is History Says Koretz; Yahoo! Display Up; More Search And Display; AdReady Gets New CEO; PubMatic On Tiger Woods Yield
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumbs Down On CPMs Lightening rod, David Koretz (AdExchanger.com Q&A), takes a less controversial position than usual and says that the CPM is dead save for a few large sites (WSJ, NY Times, etal.) which can still provide a unique branding experience for advertisers. […]
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Triggit's Self-Serve Technology Platform Leveraging RTB Says CEO Coelius
Zach Coelius is CEO of Triggit, an online advertising technology company. AdExchanger.com: So what is Triggit – and where’d the name come from? Are you a buying platform? A media buying services company? ZC: Triggit provides Real Time Bidding (RTB) technology and services to innovative marketers and their advertising agencies. Specifically, Triggit’s technology individually prices […]
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Aol. Goes Publicly On Its Own; Greystripe Mobile Display Ad For Droid; AdWeek Sold; Agency Arbitrage Remains Hot Button
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Officially Spun As David Kaplan of PaidContent said from this twitter account, it was “not an auspicious day for AOL’s stock: ended down 0.68 percent at $23.51” in its opening day of trading. Erik Sherman of Bnet reviews recent analysis of the newly-minted […]
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NetSeer On Concept-Based Advertising
John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the “secret sauce” the real-time identification of concept categories like “Italian food” or “headphones”? The secret sauce is the ability to algorithmically, and […]
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Adgregate Markets Moves Into Mobile Display eCommerce
Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release. Generally speaking, when do you think mobile display advertising reaches significant scale and what may be some of […]
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Rocket Fuel-s With $2.85 Million; P Is For Picard And Privacy; Nielsen Reports "Time Spent" Increasing Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]
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Transparency Versus Control: Which Matters More in Network Buys?
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – publishers, networks, agencies – and ultimately, […]
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Magazines Get Digital; Ad Spend Looking Up at WPP, Publicis; Tremor Media Is DoubleVerified
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they’re going after the e-reader market with open standards for the “technology, advertising and digital sales.” The five pubs – Condé Nast, Hearst, Meredith), News Corp, and Time […]
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Outside.In Gets $7 Mil; AdMeld Optimizing Mobile Display; FTC Roundtable Sparks Discussion, Fun
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Outside.In VC Pockets Neighborhood news/blog aggregator Outside.In announced that it rang the register with a $7 million round of financing with investors that include CNN, Union Square Ventures and Betaworks . As newspapers struggle to find a solution to drive revenue, local news solutions […]
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