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More VC Money Into Ad Technology; DSPs Begin To Invade Europe; More (Good) Black Friday Stats
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vizu Raises $6 Million+ Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including “iNovia Captial and Greycroft Partners with participation from […]
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Rubicon Project On Mediaweek Article
This post follows up on an article this week by MediaWeek’s Mike Shields in regards to concerns publishers have about agency demand-side platforms (DSPs). Read the article. In the article, Shields said that Rubicon Project met with some of these publishers. A Rubicon Project spokesperson provided the following responses. AdExchanger.com: Did Rubicon Project meet with […]
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[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales
Visit [x+1] for the updated press release here.
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Yahoo! Closes Right Media's Direct Media Exchange
In a reflection of its shift toward a “premium” exchange strategy, Yahoo!’s Direct Media Exchange – acquired as part of the Right Media acquisition – is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: “Right Media will discontinue the DMX platform on January 31, 2010, so that we […]
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Demdex CEO Nicolau Says Ad, Data Exchanges, And Data Management Solution As Key To Mining Data
Randy Nicolau is CEO of Demdex, a behavioral data management company. AdExchanger.com: What challenge is Demdex looking to solve in behavioral advertising data? RN: Demdex gives its clients the speed and flexibility to understand and adapt to that rapidly changing “audience data” marketplace. We help our clients better understand the value of the behavioral and […]
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AOL To Crank Content; The Bundled And Acquisitive Agencies; Addressable TV Inches Closer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
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Vizu Focused On Brand Lift Instead Of CTR For Ad Campaigns Says CEO Beltramo
Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made more widely available and useful by using the internet to make it much faster, easier, and less expensive to conduct. While […]
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Publishers Talk To Rubicon Project About Agency DSP Threat; Ante Up For Ads; Black Friday Was Big Says ComScore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers And The Agency DSP Web publishers fear agency demand-side platforms – that’s what the headline says anyway in a Mediaweek article by Mike Shields. Not all publishers were willing to go “on the record” for Shields regarding their concerns, but their hesitancy is […]
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TiVo Data Infuses Google DTV Strategy; Adconion Buys Joost; Right Media Exchange Re-Orgs International; Mannino On Teracent Acquisition
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Grabbing TiVo Data According to Todd Spangler of Multichannel News, Google is looking to “combine second-by-second set-top data from TiVo with data from Dish Network, which will let the Web giant track the viewing habits associated with more than 5 million TV sets […]