AdExchanger
Articles By AdExchanger
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DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza
Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you’re seeing in the data marketplace? ER: There’s no question that data is hot all of a sudden. But, candidly, the use of data to drive online advertising effectiveness is still in its infancy. To give you perspective […]
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Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]
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Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto
His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum – YouTube channel here – in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showing their wares. (Post-show, cigarette boat tour video with Sean Connery here.) Among those on […]
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OpenX Update: On Microsoft
Tim Cadogan, CEO of OpenX, spoke with AdExchanger.com about the OpenX/Microsoft deal announced last week. AdExchanger.com: How will revenue be driven to OpenX from the deal announced today with Microsoft? Does OpenX get a share of PubCenter revenue from OpenX pubs, for example? TC: We’re not breaking out financial specifics, but in general terms OpenX […]
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Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive
Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]
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Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Stirs Haven’t heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia’s Anita Davis, the Japanese agency holding company superpower is consolidating digital operations into Dentsu Digital Holdings, which is slated to launch on […]
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The AppNexus Reveal: We're A Demand-Side Platform Says Pres Rubenstein
AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company’s recently announced “$5-million Inside, Up Round.” What’s all this AppNexus “gateway” talk, you ask? It’s official – AppNexus is a demand-side platform. Rubenstein was unequivocal when elaborating on what was meant in the release by the term “gateway.” He said that […]
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From The Marketer: Mazda's Collinson On Brand Dollars Moving Online And Display Advertising
Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? – For example, when there are better attribution models perhaps? MC: This is a complex question, I’ll try to be succinct. Budget […]
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Hearst Ready To Buy Digital Assets; Picard On Audience Buying; Right Media On Data Challenges; AOL Prepares Guillotine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don’t. The NY Post’s Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning of a more aggressive digital acquisition strategy as the company looks to grow new revenue stream […]
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The Ad Network Is Dead - Oh Wait, InterCLICK Rings NASDAQ Opening Bell
The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang today’s opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President and Founder of interCLICK, Inc., were among the lucky ringers. The ad network model […]
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