AdExchanger
Articles By AdExchanger
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Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange
CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]
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Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation. The Guardian notes that Google is stepping up its relationship with the UK regulatory […]
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European Union Pulls The Trigger: Friction Forever!
If reports are true, in a boon to advertising and technology companies in the rest of the world, The European Union appears to have effectively killed off any innovation for its native online advertising industry as the opt-in cookie law will be put into effect 18 months from now. More coverage from Tech Radar here. […]
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Automotive Ready To Drive; Google's AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, “Automotive, I still think we’ll see this gap in performance between print and online with continued decline in print, but some […]
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Surf's Up! Risk Management For Online Display Advertising
By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]
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Facebook Closing Ad Networks; Schmidt Stressing Friendship To Frienemies; The Profitability Of Ramen; Adconion Turning To Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Faces Facts Nick O’Neill on All Facebook says that Facebook is starting to take down certain ad networks from the social media juggernaut after posting a warning on the Facebook Developers blog (Read it.). O’Neill writes, “While we can’t be completely sure, it […]
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WPP Group And Fox Audience Network; CBS Sees Q4 Display Improvement; Miller Says No More Ad Networks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The FAN Wins Again Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency holding companies drives forward. Two weeks ago FAN announced a deal with Omnicom that appeared […]
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BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called, “Target-Marketing Becomes More Communal.” The article brings light to the unwashed masses on how intenders […]
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Viacom Says Ad Demand Is Up; AdECN Speaks; OMMA AdNets Filled To Brim; More Self-Serve For Long-Tail; AdBrite Offering RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viacom Reports Q3 Media master of the universe, Viacom, reported Q3 2009 earnings on Tuesday as the company reported an increase of 15% in net profits. According to Sam Schechner of the WSJ, Philippe Dauman, Viacom’s chief executive, said in regards to the advertising […]
