AdExchanger
Articles By AdExchanger
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Google's Long Tail Revolt?; Exchange 3.0; Initiative On Performance; Publicis Approaches 25% In Digital Revs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Update – Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regarding their perception of “Certified Ad Networks” accessing and buying the Google Content Network through the DoubleClick […]
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If I Were A Publisher...
By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I’d become a buyer. I’m not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and close their gap of understanding when it comes to the rapid innovation occurring on […]
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ADISN Leveraging Data Across The Social Web To Target Display Ad Placements Says CEO Moeck
Andy Moeck is CEO of ADISN, a creative optimization technology firm. AdExchanger.com: Why did you start Adisn? AM: We started ADISN because we were tired of seeing ads or having ads served to us with zero relevance to what we were doing and interested in at that time. From that point, we saw a few […]
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Optimizing Travel Display Ads; AOL Approaches Take-off; Newspapers Aim To Improve Ad Targeting Through Registration
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Optimizing Travel Display Ads Rita Chang of Advertising Age profiles agency, Click Here, and how it’s using Teracent’s multi-variate, display ad campaign management system to effect real-time updates and optimization for advertiser Travelocity. Chang notes that as a result, Travelocity’s cost-per-transaction is down 79%. […]
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Ad Networks Preferred; Agencies On The Run?; On Coleman's Return; Icahn Leaves Yahoo!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Preferred The New York Times’ Stephanie Clifford says that even though big brand marketers may make a few high profile buys of “premium” ad inventory – such as the home pages of newspapers – it doesn’t mean the newspapers are continuing to […]
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Search And Display In The WSJ; New York Times Q3 Earnings, Upbeat On Digital; OwnerIQ Enters Demand-Side Platform Space
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Spend Trend The Wall Street Journal’s Emily Steel covers trends in search ad spending and how marketers are trying new strategies (display!) to get the most bang for their buck. She cites recent GroupM Search and ComScore research as marketers are using social […]
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Fox Offering DSP Services To OMG Digital; Yahoo! Earnings In Review; Meeker Delivers 2009 Internet Report; More Buzz On Ad Exchanges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provide its planning tools called Living Segments to the media services agency. According to the release, “The agreement […]
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Peer39 Leveraging Semantics to Help Publishers and Ad Platforms Capitalize on Display Ad Inventory Says CEO Solomon
Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have been recognized as the leading innovator in the field of semantic advertising and targeting. Early in 2009 we started working primarily with publishers […]
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Whither The IPO; Consumers Reaching Brands More Online; WPP Group Maintains Digital Lead
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
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Akamai Pixel-Free Audience Targeting Now Available Says CTO Afergan
As retailers prepare to enter their busiest season – Q4 and the holidays – Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales. The new product is part of Akamai’s Advertising Decision Solutions (ADS) line. How big is the in-market opportunity? According to […]