AdExchanger
Articles By AdExchanger
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VP Federico Says Monster Looking To Leverage Display Ad Exchanges In The Future
John Federico is VP, Global Media and Marketing Alliances at Monster Worldwide, an online employment website. How important is online display advertising to your media buying strategy? Are there any current challenges to display that keeps you from spending more? Display is very important to us – especially for our b2b advertising efforts due to […]
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INVISION CEO Watkins Says Advanced Television Advertising Tools Becoming A Necessity
Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including TV. Please discuss INVISION’s transition from a primary focus on tools for traditional television ad sales to an […]
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MediaMath Hires Katsur, Shows TerminalOne Platform; News Corp EVP Espinel On Market Forces; Yahoo! Exec Goes Glam
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Hires – Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony Katsur, as “General Manager, Platform.” Also, more news from MediaMath as the company sent AdExchanger.com exclusive screenshots of the new […]
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CEO Trifon Says Eyeblaster Looks Forward To Bringing Exchanges To Brand Marketers
Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That’s a tricky question — the efficiencies of an exchange are relevant for videos, but there is still the brand […]
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WSJ On Invisible Display Ads; Click Fraudsters In China; DSPs and Agencies; eXelate Launches Data Platform For Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he’s found that certain online display ads are being shown on websites – and you can’t see them nor can you see the pages on which they are displayed. Emily […]
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At PubMatic's Ad Revenue 2009; Nielsen Looks Cross-Channel; Ad Networks Continue To Grow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Revenue 2009 Yesterday, PubMatic produced a successful, day-long event, Ad Revenue 2009, that brought together all sides of the online advertising ecosystem. AdExchanger.com was there in force (that means I was there) and moderated a fast-paced panel with Varick Media’s Darrren Herman, VivaKi’s […]
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SMX East Features Display Panel; Rubicon Project Gets REVVed; New White Paper On Display; PubMatic Gets HuffPo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Featured At SMX East An SMX East display/search ad panel featuring representatives from Yahoo!’s Right Media Exchange, Did-It, iProspect and ComScore tried to make the display case for search engine marketers who were not attending the more popular social media panel going on […]
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Tatto Media CEO Miao Says Ad Exchange Will Not Be Needed Someday
Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sounded more like a DR agency to me. What’s the story? LM: Tatto Media is […]
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Google Looking Like Agency; Regulating Regulation; Jeff Green Leaves AdECN Exchange; Big Budgets Move from TV To Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Google Ad Agency Oh boy… it’s the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Street Journal’s Jessica Vascellaro covers the transformation of the search giant writing, “Several big advertisers […]
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PointRoll CEO Tafler Says Publishers Need To Adopt Standards In Order For Video Ad Inventory To Reach Exchanges
Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they’re […]