AdExchanger
Articles By AdExchanger
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Facebook Takes Control Of Its Brand; Are YOU Certified? InterCLICK Is With Bizo; Lookery Exec Lands; IAB Chair Moore's Dimestore Is Bought
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Shuts Down Some Ads According to All Facebook, Facebook is getting more aggressive about policing the advertisements ad networks place through the social media platform. Though the article on Facebook seems unnecessarily hysterical in that Facebook is apparently cutting “IQ Quiz ads” (who […]
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VideoEgg Focuses On Performance Pricing Model As Rich Media Ad Network Revenues Double Says CEO Sanchez
Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the traction we are getting. 2008 revenue was up 110%. This year we are up more […]
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Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek’s Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts […]
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DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]
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Improve Digital Driving Publisher Yield In Ad Network Saturated European Market
Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns, ad networks and exchanges are playing a more and more dominant role. In 2007, over 40 percent of the […]
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Quigo And Tacoda Finished In Name; Omnicom Readies For Acquisitions; Ad Hedge Fund Ruminations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (All that trademark work for nothing!) OK, they didn’t announce on Twitter – it all starts […]
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Creative Agencies To Storm The Exchange: Rich Brings Reporting On Brand-Focused Goals Says Burt Corp CEO von Sydow
Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]
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$40 CPMs At Dogster; Jefferies Analyst Bullish On Yahoo! And Display; UK Internet Ad Spend Beats TV; $4 Million For Casual Games Network NeoEdge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburger. TC’s Sara Lacy says that Dogster has been wise to build relationships directly with advertisers as opposed to […]
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Simulmedia Bringing Online's Technology-Driven Optimization To Television Says CEO Dave Morgan
Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you’ve already had success (Tacoda, Real Media)? Confess – don’t you miss banner ads? What prompted you to start Simulmedia? DM: I am not tired of the […]
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WPP Spot Runner Suit Tossed; Looking At Fraud - And Its Study; New York City Start-up Scene
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP’s suit against Spot Runner, “a web-based TV creative ad agency”, has been thrown out by a New York court. WPP had said in the suit that its investment in the start-up had […]
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