AdExchanger
Articles By AdExchanger
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On The DoubleClick Ad Exchange: Darren Herman, Varick Media Management
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact […]
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On The DoubleClick Ad Exchange: Nathan Woodman, Havas Digital and Adnetik
Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create an environment where display ad buyers compete with text ad buyers for pieces of AdSense real […]
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On The DoubleClick Ad Exchange: Kurt Unkel, VivaKi
Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google’s new exchange are the biggest benefits, as these address the scalability and operational challenges of the original Ad Exchange. These new benefits combined with the quality of participants and simplified billing, key […]
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On The DoubleClick Ad Exchange: Michael Brunick, Mediabrands Worldwide, Cadreon
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google’s updated DoubleClick Exchange offering – and the proliferation of other similar real time bidding platforms – marks a watershed moment in the progression towards truly dynamic, demand-driven advertising transactions. These mechanisms […]
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On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is excited to see how they can apply their expertise to the next generation of biddable […]
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On DoubleClick Ad Exchange: Robbie Hills, GroupM
Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to […]
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On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday
Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it’s going to bring lots of new sellers (AdSense and DART […]
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On DoubleClick Ad Exchange: David Smith, Mediasmith
David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options. Our concern […]
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AdExchanger.com Q&A With Google DoubleClick Ad Exchange's Mohan and Spencer
This is Part II of AdExchanger.com’s discussion with Neal Mohan, Google’s Vice President of Product Management, and Scott Spencer, Group Product Manager, regarding the official launch of the new DoubleClick Ad Exchange. Part I is here. (Today and tomorrow, we’ll have reaction to the launch from across the industry.) AdExchanger.com: What percentage of the inventory […]
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Yahoo! And Google Job Trends; More DoubleClick Ad Exchange; WSJ on Display Ads; Microsoft Goes After Malvertisers (New Word!)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Job Tales Om Malik of GigaOm reads the research of former UBS and current Broadpoint.AmTech analyst, Ben Schachter, and gets his take on the tale of the company job boards of Yahoo! and Google, respectively. According to Schachter, Google has been showing its cards […]