AdExchanger
Articles By AdExchanger
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Yahoo! Right Media VP Taylor Looks At The Future Of Exchanges And Media
Antony Taylor is VP of Display Platforms at Yahoo!’s Right Media Exchange. AdExchanger.com: It feels like it’s very early in the understanding of display ad exchanges especially as it relates to feedback from attendees at recent conferences. AT: After a recent exchange panel, an attendee said to me, “None of it. I got none of […]
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Opening Up Google's Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use the Google Content network weren’t upset by the recent announcement to open Content Network […]
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The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick's Ad Exchange
Hello, search engine marketers. This one’s for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel for clients. Whether through organic listings using search engine optimization (SEO) techniques or through pay […]
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CEO Fanlo Says Real-Time Bidders Integrating On AdBrite; API Due In October
Iggy Fanlo is CEO of AdBrite, an online advertising exchange. How’s business at AdBrite? Is the exchange model working? IF: The ad exchange model is very strong. We’re seeing incredible results from our targeting algorithms (black boxes). The addition of third party (open architecture) data and targeting algorithms is being implemented and the early results […]
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Agencies Want Transparency; Google AdX 2.0 Exchange In Two Weeks?; Almost Real-Time Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency On Exchanges On ClickZ, Hill Holiday SVP, Director of Digital Media, Adam Cahill looks at the ad exchange space and says its time for more transparency so that buyers can see what website they’re getting. To date, many large publishers fear that unmasking […]
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Havas' Media Contacts and Tribal Fusion Cuddle Up; Federated Roadblocking Display; More Hiring; More Ad Networks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Contacts Picks Tribal Fusion Tribal Fusion is taking their relationship with Media Contacts, “the global interactive media network of Havas Digital, the interactive division of Havas Media” to another strategic level and will be supplying the agency with nearly every service an agency […]
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Former Yahoo! Exec Bill Demas Takes CEO Reins At Turn
Turn announced today that Bill Demas has been promoted to CEO of Turn, Inc., an online advertising platform and network company. Jim Barnett, who stepped down from the CEO role, will remain as Chairman. According to the company, this secession plan has been in the works for a while and Demas has been “deeply involved” […]
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Real-Time Move: Google/DoubleClick's Michael Rubenstein Becomes President of AppNexus
Michael Rubenstein, who managed the ongoing operations of Google Doubleclick’s ad exchange product (AdX), has joined cloud-computing and real-time advertising infrastructure company, AppNexus. Rubenstein told AdExchanger.com that after 3.5 years of growing AdX, it seemed like the right time to pursue his entrepreneurial instincts. At AppNexus, he’ll become the company’s President. He added that his […]
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AdSafe Media Pres Monat Sees Exchanges And Networks Benefitting From Risk Management
Helene Monat is President, AdSafe Media, an advertising technology company. AdExchanger.com: What challenge does AdSafe Media solve for marketers? HM: AdSafe Media was founded with the goal of helping brands implement safe and successful digital advertising strategies. While many brands and agencies have adopted best practices for advertising on the Internet, the complexities of the […]
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IDG's Ad Network; Digital Distro With Gas; More Google Exchange Predictions; eXelate Adds Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The IDG Ad Network Spencer Ante of Businessweek looks at how traditional print publisher, IDG, has created an ad network that not only sells advertising for its own properties but other non-IDG properties, too, as well as distributes content to those properties. It’s a […]
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