AdExchanger
Articles By AdExchanger
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Brilig Resembles Advertising Data Version of Bloomberg Terminal Says CEO Cimino
Paul Cimino is CEO of Brilig, a data optimization platform. AdExchanger.com: What is Brilig? Do you consider it a technology or services company? Gotta ask – what does the name mean? PC: Brilig is a technology company with a patent pending process for data integration that provides advertising data and analysis capabilities to online publishers, […]
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Brand Advertisers Will Drive Efficiency With Rich Media To The Exchange Says Unicast SVP Caleb Hill
Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing technology company serving more than 120 top online publishers and advertising agencies around the globe. We have […]
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Adgregate Markets Selling Key Domain Name; Aggregate Knowledge Makes Case; SES San Jose, Affiliate Summite East This Week
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adgregate Markets Selling Domain: adexchange.com In an AdExchanger.com exclusive, Henry Wong, CEO of Adgregate Markets (AdExchanger.com Q&A) said the Company is selling the domain “adexchange.com“. Wong said, “Adgregate Markets is divesting non-core assets, which includes AdExchange.com, that are non-essential to its core ShopAds business.” […]
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Publicis Buys Razorfish for $530 Million
Read all about it. It’s official today – Publicis has acquired Razorfish for $530 million: Bloomberg, Agence France Presse, The Wall Street Journal, Publicis release (PDF en Francais), and The New York Times. According to Bloomberg, “Razorfish will continue to operate under its own name, and will remain Microsoft’s ‘agency of record’ for online advertising […]
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Murdoch Moves To Subscriptions; Clickable Hires DoubleClick-er Fall; Targeting Audience At The Dentist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch Turning To Subscriptions Building on recent comments by Rupert Murdoch that news may need to switch to a subscription model quickly, one of Murdoch’s properties, London’s Sunday Times, will either be turned to a subscription model or something closer to a pay-per-view/micro-transaction system […]
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HubSpot CEO Halligan Says SMB's Need Scalable, Efficient Marketing Strategy; Display Shouldn't Be The Focus
Brian Halligan is CEO of HubSpot, a social marketing optimization company. AdExchanger.com: What are the special concerns that the SMB has when it comes to online marketing that HubSpot solves? BH: SMBs have myriad specific concerns that can be summarized in two general concerns: First, expertise. They know they need to get involved in inbound […]
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IPG Mediabrands Hypes Geomentum; Display and RPC Results from ValueClick and Local.com; DOOH Extending Reach Says Arbitron
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Hyper With IPG Mediabrands’ Geomentum IPG’s Mediabrands announced a new unit (or practice) today called Geomentum. Check out the new site here. With graphical arrows pointing upwards on the site, Mediabrands appears to have a clear vision on the opportunity in cross-channel, local […]
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BlueKai Data CEO Tawakol On New Certification Program
Omar Tawakol is CEO of BlueKai, an online data exchange. AdExchanger.com: Regarding your new BlueKai Certification Program, ad networks and buying platforms must be excited – you’re performing lead gen for them, are you not? What is BlueKai getting? OT: Yes, the new program is definitely designed to drive agency leads directly to our partners. […]
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AdRoll Offering A Targeting Platform To Advertisers Says CEO Bell
Aaron Bell is CEO of AdRoll, an online co-operative, advertising network. AdExchanger.com: What’s been happening at AdRoll lately? Recession effects? While we’ve dialed down some of our own costs (ahem – postponing the order for the office 72” plasma screen to showcase our world domination metrics), we’ve actually seen double-digit monthly growth despite the dour […]
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Platform Jackpot! - MediaMath Gets $12.5 Million, TRAFFIQ Gets $10 Million; WebTrends Gets Into Behavioral
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $12.5 Million For MediaMath MediaMath announced today (Release here.) that it has rung the register and collected a cool $12.5 million to drive “continued expansion — with a focus on technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion.” […]