AdExchanger
Articles By AdExchanger
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Microsoft Reports Tepid Results; Omnicom and Publicis See Hope - Kind Of; Old Gray Lady Clicks Digital Heels
More earnings reports – ch-ching? Microsoft’s Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn’t have a lot to say about advertising on the call – they’ve got a lotta stuff going on over there at MSFT – a few nuggets did slip out in […]
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Turn GM Philip Smolin Discusses Exchange Trading Desk And Turn Network
Philip Smolin, General Manager, Platform Solutions at Turn discusses yesterday’s announcement regarding their new, white-label buying platform solutions. AdExchanger.com: How do you differentiate with other solutions in the marketplace such as MediaMath and Invite Media? PS: Turn is best-in-class for custom audience targeting, optimization and analytics. A number of vendors are providing basic exchange management […]
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Platform Neutral TRAFFIQ Addressing Premium To Mid-Tail Inventory For Havas Digital And Industry Says SVP Portugal
Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What’s going on right now? SP: What isn’t going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We’re extraordinarily excited about the chance to work with an […]
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Turn Offers New Buying Platform; Google Exchange Plans Exposed!; CPMs Are Back Says PubMatic
Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn-the-network does for its clients with its Exchange Trading Desk product. In addition, […]
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Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB
Kum Bay Yah, Muh Lord. Kum Bay Yah. Congrats to the IAB on their lunch and learn event, “An Out of the Box Lunch with AdMeld, PubMatic, The Rubicon Project and YieldBuild,” in NYC last Thursday. It was a study in how players in the advertising space – in this case, yield optimizers – can […]
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Yahoo! Reports Display Revs, Acquisition, ATT Deal; Traffiq Agrees with Havas Digital; AdKnowledge Buys Super Rewards
Yahoo!’s earnings are out! (PDF) So, what happened to display? It’s a mixed bag – yet relatively positive considering the economy and current state of oversupply of display ad inventory on the Web. From Seeking Alpha’s call transcript: “Worldwide O&O display revenue declined 14% to $393 million. U.S. display declined 11% which was slightly better […]
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Inflection Point Media Seeing Shift Toward Targeted Vertical Ad Network Model Says CEO Hulse
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
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Twitter and The Ad Exchange; Mediasmith on Whatever; Li List on Top 100 Brands; Intent Media Raises 9 MILLION Dollars
Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality – The New York Times’ Saul Hansell. Hansell tweets: “My last tweet was testing a new ad system that looks at what you Tweet about (like movies or […]
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AOL Wants To Own Display Advertising; Greitzer on Google Ad Exchange Plans; Right Media Starts Display Extension
AOL has grabbed “Mr. Microphone” and gone on a PR spree regarding display advertising. Today’s Wall Street Journal article by Emily Steel, “Chief to Focus AOL on Becoming Display-Ad Leader,” tells CEO Tim Armstrong’s side of the display ad story as AOL will be trying to lay claim to leadership held by Yahoo! and Google. […]
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Google Reports on Q2 Display and AdSense; Hulett Steps Aside at Mpire; Aussies Get New IAB CEO
Google’s much anticipated Q2 earnings report has arrived and shed some light on display advertising. Silicon Alley Insider’s Henry Blodget covered the earnings conference call and jotted down the following from the Google execs: “Display and particularly YouTube have performed very well this quarter. YouTube is now on a trajectory we’re very pleased with.” Nikesh […]
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