AdExchanger
Articles By AdExchanger
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New CPM Advisors Display Advertising Buying System - CPMatic - Is Now In Beta Says CEO Leathern
Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors… so I take it you believe the CPM is not dead? RL: CPM Advisors (“CPMa”) typically works with advertisers who are optimizing to a CPA or CPC metric, but realize that they cannot get volume and scale unless they can tap into CPM advertising options. […]
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Varick's Herman On Everything; AdMonsters in the UK; Facebook Turns On More Targeting
Yesterday’s ContextWeb/AdClub event which brought together NYC-area advertisers, publishers and traders has already yielded results in the form of a great blog post from MDC Partners/Varick Media Management‘s Darren Herman. <Ripple dissolve to yesterday’s summary on AdExchanger.com> Toward the event’s close, Herman quizzed yesterday’s IPG/Publicis/OMG/WPP panel on how they are preparing their culture and employees […]
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Media6Degrees Pancer Says Social Media Companies Need To Focus On Creating Value For Marketers To Drive Yield
Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially launched our commercial product late last fall and have been able to deliver fantastic results for our marketing partners. An example referenced in Adweek on 6/28/09 […]
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Nielsen Versus Comscore; Tracking Is Good; Rubicon Project in the UK; Exchange Tipping Point? RMX on Craigslist
From WSJ Digits blog, the post, “Does Size Matter When Measuring Online Audience?” explores the way in which Comscore and Nielsen count audience with Quantcast noticeably absent. Nielsen is claiming to have launched the “Largest, Most Representative Online Audience Measurement Panel in U.S.” MediaPost editor-at-large, Diane Mermigas did a Q&A back on July 1 with […]
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Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC
Whoa, Nellie – full house! People are getting the message about new opportunities in display ad exchanges and platforms as an impressive crowd of nearly 400 attended today’s Times Center event in NYC entitled, “Agency Demand Platforms: Art vs. Science in a Real-Time World,” co-sponsored by ContextWeb/ADSDAQ and New York’s Ad Club. After intros by […]
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OMG Has Advertiser's Interest At Heart Says Omnicom's Donahue
John Donahue is Global Director of Business Intelligence Analytics for Omnicom Media Group. AdExchanger.com: From your agency perspective, what trends are you seeing in the marketplace? JD: Digital up, TV down. I think we’re in a position where the economy is causing everyone to seize up their budgets. What’s going to be interesting is not […]
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Specific Media Goes Direct; GRPs and The Media Pie; Self-Immolation and Display Advertising
According to the Specific Media website late last week, Specific announced a deal which goes around the agency and straight to the Direct. Dealership holding company, MileOne Automotive, will work with Specific to target “automotive in-market shoppers across the Specific Media premium publisher network.” Given its expertise in the automotive industry, this may be another […]
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Real-Time Bidding Coming To AdECN Exchange This Fall Says Microsoft's Nahum
Jed Nahum is Director of Business Integration for AdECN and led Microsoft’s acquisition of AdECN. AdExchanger.com: Can you provide insight on current momentum and scale at AdECN? And, how is the Federated platform performing? What’s next? JN: Our federated platform is a real-time bidded exchange that allows massively scaled ad networks, ad brokers, and publisher […]
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What's The Bigger Market Opportunity? Online TV or Online Ad Exchanges
Did YOU Know? Arash Amel, Screen Digest’s research director, digital media, said that the ad-supported online TV market (including Hulu) in the U.S. was worth $448 million last year and estimated that revenues will reach $1.45 billion by 2013. ThinkEquity analysts Robert Coolbrith and Bill Morrison estimate that revenues in non-premium, non-reserved display advertising will […]
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WPP Razorfishing; Fine on Privacy in BusinessWeek; Warren Buffet on YouTube
WPP is entering the auction for Razorfish along with Publicis according to PaidContent’s David Kaplan who writes, “For WPP’s part (or bid), despite doubts about its wherewithal to absorb such a large shop and meet Microsoft’s estimated $600 million asking price, the holding firm’s dealmakers may point out Publicis’ close relationship with Google.” Jon Fine […]
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