AdExchanger
Articles By AdExchanger
-
Search Engine Land on OPA; NY Times on Mullen; BlueKai CEO Tawakol on Free Media; Skechers on Behavioral; MediaMath Remarketing
Greg Sterling delivers the OPA case on display advertising to search marketers on Search Engine Land. In the process, Greg digs up 2008 data from Tacoda (now AOL’s property) regarding clickers. Sterling concludes, “The bottom line is that a CTR is not a good measure of consumer intent, engagement or value as a metric for […]
Tagged in: -
OpenX CEO Tim Cadogan Says Exchange Showing Traction; OpenX Market Doubles In 2 Months
Tim Cadogan is CEO of OpenX, an online advertising technology company. AdExchanger.com: When you say (MediaPost 6/29) OpenX Market is more like a search marketplace whereas Right Media is more like a financial market, what do you mean? TC: Just to be clear, OpenX Market is an exchange for display advertising. Specifically, the Market is […]
Tagged in: -
Quantcast Announces Media Program; OPA Big Ads Imminent; PopularMedia Sold; Local News Using Self-Serve
Quantcast is going ahead with its efforts to offer a new opportunity for marketers who wish to leverage the millions of Quantcast pixels all over the Internet that can help provide insight into audience. Dubbed the “Media Program” (see release), here are the details from Quantcast: The Quantcast solution applies marketers’ unique customer interaction data […]
Tagged in: -
AdBuyer.com CEO Ogilvie Says Marketers Need Help In Audience, Price, and Messaging
Tim Ogilvie is CEO of AdBuyer.com, an online media buying platform. AdExchanger.com: What is AdBuyer.com and how did it begin? TO: AdBuyer.com is a media buying and optimization platform for auction-based media. We provide a full suite of tools to help online marketers understand how their online advertising is performing and what they can do […]
Tagged in: -
Razorfish Rumors; Google's Display Dreams; Social Targeting with 33across and Media6Degrees
Following up on last week’s news that Microsoft’s Admira technology would provide the backbone for Publicis/VivaKi’s entrance into the television ad exchange space (Reuters) as advertisers hunt for audience, today finds Microsoft peddling Razorfish to Publicis, supposedly one of the leading candidates to acquire the venerable Seattle-headquartered agency. The rumored acquisition price according to the […]
Tagged in: -
[x+1] CEO Nardone Says Predictive Algorithms More Relevant Than Ever With Real-Time Bidding
John Nardone is CEO of [x+1], an online buying platform and data company. AdExchanger.com: What trends is [x+1] seeing from its clients in 2009? Can you describe momentum for [x+1] this year? Revenues, deal size, vertical strengths, product interests, etc.? JN: [x+1] has been extremely fortunate in 2009 to see its client list, revenue and […]
Tagged in: -
Omnicom Media Surfaces Platform Strategy; DoubleClick Brand Ads White Paper; VivaKi Leading With Analytics
Omnicom Media Group CEO Matt Spiegel let another crumb drop regarding what’s going on with OMG’s media buying platform strategy in an interview with MediaPost’s Laurie Sullivan. Apparently, (no surprise) behavioral targeting is in the middle of it. With the exchange model swimming in data with – potentially – real-time bidding’s help, behavioral targeting and […]
Tagged in: -
Comscore's Josh Chasin Says Panel Important For Accurate Measurement and Overcoming Cookie Deletion
Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics – audience measurement, campaign analysis tools and web analytics – in your opinion, which one is the toughest to grasp for the end client? JC: One the one hand, I think the most vexing thing for […]
-
AdExchanger.com In News; AdMeld In VC Pockets; PubMatic Pushes RTB, Releases White Paper; Quantcast Converges
The world of media optimization and ad exchanges is taking off. Need proof? Even AdExchanger.com is getting in the news. From Cynopsis Digital, an industry newsletter that informs readers about the latest and greatest in the digital media world, comes the following: “Media buyers, planners and advertisers interested in the growing online ad exchange model […]
Tagged in: -
Creative Optimization In Demand as Teracent Revenues Double Each Quarter Says SVP Hall
Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CH: Teracent has seen very positive growth and revenue in 2009 and so far has […]