AdExchanger
Articles By AdExchanger
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Future Ad Network: Arbitrage Model Dies And Ad Network Lives To Talk About It
“Give us back our lunch money!” At times, the loathing is over the top. Certain members of the advertising ecosystem (even ad networks) have little respect for the ad network model. It’s as if someone stole the complainers’ lunch money each and every day of the year. All ad networks have ever done is provide […]
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CSO Schanzer of Undertone Networks Says Online Metrics Today Don't Support Long Term Needs Of A Brand
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: Of the four ad solutions you provide according to your website (Display Ads, Synched Ads, Undertone Video and Full Page Ads), which is the fastest growing and why? Any surprises or trends that you’ve seen in 2009? AS: We are seeing growth […]
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ClearSaleing Reports Robust Growth; AdReady Powers New Yahoo! Self-Service Display; VideoEgg and Six Apart; and Sorrell Sullen
This past week, the Internet Retailer Conference took place in Boston, and several hot start-ups showed their wares including attribution analytics provider, ClearSaleing, who launched their attribution management platform at the show. The good news doesn’t stop there for ClearSaleing whose co-founder and chief innovation officer, Adam Goldberg, told The Wall Street Journal that revenue […]
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Reducing Friction For The End User in Online Display Advertising
As the technology mashup evolves in digital advertising, the effective management of data is bringing increasing transparency and control for buyers and sellers of online media. ROI, CPA, CPM, KPI, CTR – a rapper’s dream! – and other acronyms abound as we quantify the ongoing optimization of media. But, where is the user in all […]
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OPA Study Supports Display Ad Exchanges; Right Media Exchange Lives; Nardone on iMedia; Adgregate Gets Gydget; VivaKi on Video; More
A new Comscore study sponsored by the OPA promotes the use of ad exchanges. No, we’re not joking. Of course, we’re pretty sure that wasn’t the OPA’s intention, but the new study says that display advertising drives interaction and conversion for brand campaigns. Thank you, OPA. Clearly, the OPA wants to promote the use of […]
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Havas' Ed Montes Discusses Communication With Ad Agencies at OMMA Publish
Agencies took to the stage to tell their side of the online advertising story during yesterday’s OMMA Publish conference in New York City. Moderated by Break Media’s Andrew Budkofsky, the panelists included Jonathan Chin from MediaVest, Erin Matts from OMD, Kristine Munsen from Universal McCann, Donnie Williams at Horizon Media and Havas Digital’s Ed Montes. […]
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From OMMA Publish: Turner's Walker Jacobs Says Ad Networks Are Not Like Outlet Malls
Yesterday’s OMMA Publish conference in New York City was at full capacity as publishers came to swap stories and look for solutions in a down economy. One panel, ably moderated by MediaPost‘s Joe Mandese, struck at one of the core bones of contention: how to deal with ad networks. The panel, with the linkbait title, […]
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CPA Is The Only Meaningful Metric To Our Clients Says Dapper COO Aizen
Jon Aizen is COO of Dapper, an online ad network. Please share what trends Dapper is seeing on the client-side in 2009. Any vertical strengths, typical campaigns, deal size, etc.? Trends are toward performance-only metrics. We’re seeing eCPA as the meaningful metric for our customers, and we’re embracing that by offering it as a pricing […]
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Anchor Intelligence CEO Miller Sees More Fraud Occurring In Clicks Than Impressions
Ken Miller is CEO of Anchor Intelligence, a traffic quality solutions provider. AdExchanger.com: You have an impressive list of client testimonials on your site. Can you discuss recent momentum at Anchor Intelligence? Any impact from the economy? KM: In the past two quarters, we’ve seen the number of inbound inquiries into Anchor Intelligence increase by […]
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CEO Wright Says Endemic and Non-Endemic Advertisers Coming To DogTime Media
Trevor Wright is CEO of DogTime Media. AdExchanger.com: Does Adify still provide the technology “backbone” of Dogtime? How has that relationship evolved? DogTime leveraged Adify’s technology backbone to launch our vertical community, but quickly evolved beyond their capabilities and have been independent of Adify for more than a year. Are advertisers buying from DogTime Media […]
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