AdExchanger
Articles By AdExchanger
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Collective Says Increased Display Spend in Autos Targets In-Market; Microsoft Sues On Click Fraud; Hot Entrepreneurs Become VC
Collective Media hired former Yahoo! automotive category director, Brian Elliott, to lead its Detroit office. Which got us thinking… Isn’t the domestic U.S. auto industry on life support? Haven’t they had their marketing budgets reduced dramatically? What is Collective Media thinking? In response, Joe Apprendi, Collective CEO told AdExchanger.com, “Yes, the auto industry in aggregate, […]
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Mediasmith CEO David Smith Says Brand Safety Remains Top Concern With Ad Exchanges
David Smith is CEO of Mediasmith, a digital advertising media agency. AdExchanger.com: What trends can you share with us regarding the media buying you’re doing on behalf of clients today? DS: There is a lot of change happening in the area of digital media strategy, planning and message distribution. Please notice that we’ve walked away […]
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New NYC Vertical Ad Network; Q3 Looking Good; Traditional Media Not So Much; WSJ Worries About Web Ads
Vertical ad network mania has reached into the Village of New York City as AdWeek’s Mike Shields details the new Village Voice vertical ad network titled, “Voice Local Network.” Within the NYC-branded network is Lockhart Steele’s triumvirate of local blogs – Curbed, Eater and Racked – with its young, influential consumer audience as well as […]
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Vertical Ad Networks Are Different Side of Same Rusty Coin Says CEO Koretz of BlueTie and Adventive
David Koretz is CEO of BlueTie, Inc., an email and collaboration services provider and Adventive, Inc., an online ad solutions company. What media-related trends have you observed in 2009 at BlueTie and at Adventive? Vertical strengths/weaknesses, pricing pressure, etc.? At Adventive we are seeing large publishers put an increased emphasis on creating unique products for […]
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Google Prepares Its Display Game; TNS Sees Q1 Display Spending Up; Better Contextual Sponsorships Required Says Diller
Rob Hof of BusinessWeek brings the lens of mainstream media to display ad exchanges in his article, “Google’s Grab for the Display Ad Market.” As the title partially suggests, Google’s display ad business and industry perceptions about upcoming updates to its exchange strategies are the focus. In the article, industry pundits have a decidedly negative […]
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Neo@Ogilvy COO Smith Says The Advertising Agency Model Needs To Drop -Advertising- From Its Title
Greg Smith is COO at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide. AdExchanger.com: What trends are you seeing on the client-side in 2009? How will 2010 take shape in your opinion? GS: Clients are discovering ROI, metrics, data. 2010 will look more like 2008 than 2009. Does media deserve […]
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From OMMA Metrics and Measurement: Judah Phillips of Monster Takes Measure Of The Data Tools
Tuesday was OMMA’s NYC version of its Metrics and Measurement conference. Like Digiday on the previous day, this was another sold-out conference – and not just filled with vendors either. In the OMMA crowd were company managers looking to better harness the mountains of data that increasingly makes their jobs one of the most challenging […]
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Retargeting Continues The Conversation for Brand Marketers Says FetchBack CEO Chad Little
Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you’ve delivered $64.5 million in revenue for your clients – is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, average deal size, type of clients, etc.? No – that’s ($64.5 million) […]
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Ad Exchanges Due To Take-Off In Late 2009 and 2010 in Asia-Pacific Region Says CEO Robbie Hills of GroupM
Robbie Hills is CEO of GroupM Search businesses across the Asia Pacific region. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and Mindshare. AdExchanger.com: How would you characterize the state of the online media business in the Asia region currently? Any affects from the global economic slowdown? Any surprising strengths? […]
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From Digiday Target: Sometimes The Client Does Not Believe The Data Says Media Kitchen's Herman
At Digiday Target yesterday, it was all about, well, targeting – and harnessing data to drive consumers, conversions and awareness. Audience targeting and addressable media are the new standards/industry buzzwords. Underscoring the targeting opportunity were members of the “The Elephant in The Room: Who IS The Target?” panel which included Jim Keyt of Unilever, Darren […]
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