AdExchanger
Articles By AdExchanger
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Pres Bant Breen of Initiative Says 30-40% of Our Buys Were On Ad Networks Recently
At yesterday’s Digiday Networks conference in New York City, members of “The Next Generation Ad Network” panel prognosticated on the future of the network model, pre-cursor to the exchange. Bant Breen, President of IPG’s Initiative Worldwide added his insight on ad networks as well as a bit more detail on Cadreon, the latest entrant in […]
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Collective Media CEO Apprendi Says 2009 Is About Audience-centric Buying and Bigger, Richer Media
Joe Apprendi is CEO of Collective Media. AdExchanger.com: Any trends/momentum you can share in your display ad business? JA: There are two major trends that developed in 2008 and are really accelerating in 2009. The first is the shift from site-specific to audience-centric buying among brand advertisers. Agencies/Advertisers are realizing there are many ways to […]
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Lotame CEO Monfried Says Robust Data, Creative Assets and Interaction Needed by Agencies in Social Media Space
Andy Monfried is CEO of Lotame, an advertising solutions provider for the social web. AdExchanger.com: You recently stated on your blog that “Data is King” and go on to argue that – over time – purchase intent data (i.e. ecommerce, search) is less valuable than the data derived from a social profile/graph. Search marketers must have […]
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Social Ads Are Everywherrrre; Newspapers May Try Microtransaction Says WSJ; Savvian Banker Releases New Video
Mark Walsh writes about Digg’s new social ad units which consist of a sponsored story that appears on Digg’s coveted home page which users can vote up or down. It will be interesting to see how avid Digg users react. Could the new Digg Ad be a part of the exchange model someday? – Sure, […]
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Forbes.com CEO Spanfeller Says CPMs Under Pressure Due to Move Towards DR Metrics - Not Oversupply
AdExchanger.com: How important is the display segment to Forbes? Can you share recent momentum in online display ad revenue at Forbes? Any verticals showing particular strength or weakness given the economic slump? JS: Display is very important to our business model. Of late the recession has taken a toll and we are not seeing the same type […]
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Rubicon Project On Q1 Survey Results; PubMatic Debugs; Agencies On Ad Networks Video
Today’s linkage on ad exchange-related news… Rubicon Project released a new report on Q1 advertising CPMs and trends in display. Among the findings, Joe Mandese of MediaPost reports that “Rubicon estimated that the volume of display advertising inventory sold through advertising networks grew 150% between the two quarters, and that “same site” sales actually grew […]
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Up To 80% Of Campaign Impressions Delivered Incorrectly Says DoubleVerify CEO Netzer
Oren Netzer is CEO of DoubleVerify, an online media verification company. AdExchanger.com: In your recent release highlighting your $3.5 million raise, you noted your impressive list of new clients. Can you provide us more detail about the trends you’re seeing in campaigns, creatives and verticals in which DoubleVerify‘s technology is being implemented? Does the economic […]
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Ad Exchanges in NY Times; IPG Announces Cadreon; Clickable Optimizes
Keeping you abreast of the latest exchange news… In the New York Times, Stephanie Clifford wrote a piece entitled, “Put Ad on Web. Count Clicks. Revise” featuring the ad exchange model’s data-intensive environment with real world examples. Of note: according to NYTimes.com today – two days later – this article is still among the top […]
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Advertisers Taking A More Audience-centric Approach Says Epic Advertising CEO Mathis
Don Mathis is CEO of Epic Advertising, an online performance marketing company AdExchanger.com: How has Epic Advertising fared during the economic downturn? Please share any strengths or weaknesses you’re seeing. What types of client campaigns are thriving – or not? How is creative evolving? DM: Epic Advertising has fared well due to our fundamental performance-based […]
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Ad Exchange Links for Friday, May 29
Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]
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