AdExchanger
Articles By AdExchanger
-
Rev Share And Rental Pricing Models Bring Accountability to eXelate Data Exchange Says CEO Zohar
Meir Zohar is CEO of data exchange, eXelate. Ad Exchanger.com: Can you provide insight on recent momentum at eXelate? Any observations due to the recent economic slump? MZ: We’re experiencing strong growth on both sides of the eXelate Targeting eXchange – buyers (ad networks and agencies) and sellers (publishers) of data. Since we’re in […]
Tagged in: -
Advertisers Are Scrutinizing and Optimizing Says AdReady CEO Finn
Aaron Finn is CEO of AdReady, an advertising technology company. AdExchanger.com: Can you update us on current revenue and client momentum? Has the economy affected your business? Any surprises or trends you can share? AF: We keep growing our client base and increasing revenue, and we’re still hiring to keep up with demand. The biggest […]
Tagged in: -
AKQA Considering Media Buying Platforms and Internal Options Says GM Symonds
Scott Symonds is General Manager of AKQA Media, Search & Analytics. AdExchanger.com: Are ad exchanges a part of digital media buying strategy at AKQA? Do you have plans for a media buying platform either in-house or outsourced? SS: We are not using ad exchanges currently but would like to as we build our performance media […]
Tagged in: -
CPX Interactive CEO Seiman Sees Strength In Consumer Goods and DM Clients With Upfront Revenues
Mike Seiman is CEO and Founder of global online ad network, CPX Interactive. AdExchanger.com: How’s CPX Interactive‘s display ad business? Any trends that you can share? MS: Our display business is strong, we are continually seeing growth not only in terms of revenue but in terms of impressions served. Obviously, seeing revenue growth in this […]
Tagged in: -
Yield Optimizers Poised To Migrate To Exchange Model Says ThinkEquity's Morrison and Coolbrith
Bill Morrison and Robert Coolbrith are equity analysts at ThinkEquity Partners and recently authored a report entitled, “The Opportunity In Non-Premium Display Advertising.” AdExchanger.com: Are data exchanges the key to unlocking value in social media? Who’s getting it right in the data exchange space? BM and RB: We’ll defer the second part of your question […]
Tagged in: -
Who Will Champion Digital?
The digital “torch” is ablaze, yet it remains unclaimed. Will it be you or your company that grabs it? If you’re willing to champion the idea that opportunity for brands has arrived in the digital space, grab the torch now and run. Whether the ultimate winners end up being agencies, ad networks or a hybrid […]
Tagged in: -
Adify CEO Fradin Says More Data Exchange and Social Targeting Integration To Come
Russ Fradin is CEO of Adify, a vertical ad network solutions provider. AdExchanger.com: From what I see on Twitter (@rfradin), you seem to be working as hard as ever – in spite of the “liquidity event” when Cox Enterprises bought Adify in April of 2008. Workaholic? RF: I am working as hard now as I […]
Tagged in: -
Brand.net Getting Traction With CPG Clients Says CEO Elizabeth Blair
Elizabeth Blair is CEO of Brand.net. AdExchanger.com: Can you give us a sense of business momentum currently at Brand.net? Any surprises? EB: We’ve been trafficking campaigns for 12 months. Our target market is the Ad Age 100 and to date we’re right on target, with the majority of our revenue coming from that group. On […]
Tagged in: -
Ad Exchange Links for Friday, May 15
it’s time for more ad exchange-related news! Frank Lee posted a good summary from a recent search roundtable discussion at MediaPost’s Search Insider Summit. Panelists included Craig Danuloff, ClickEquations’ President, and Matt Greitzer, VP, Search Marketing, Razorfish. “Display: consensus is that search and display are handled by different teams/agencies because with display who you know […]
-
BlueKai Data Exchange Buyers Doubling Every Quarter Says CEO Tawakol
Omar Tawakol is CEO of BlueKai, an online advertising data exchange. AdExchanger.com: Can you provide insight on recent momentum at BlueKai? Any observations due to the recent economic slump? OT: We are seeing some very positive growth trends at BlueKai. The numbers of data buyers and the average spend per buyer in the system is […]