AdExchanger
Articles By AdExchanger
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OpenX Grows as Ad Server, Optimizer and Exchange
After growing its open source ad server “business” for nearly a decade, OpenX (formerly known as OpenAds, which was formerly knows as PHPads) appears to be gaining traction as well as branching out to supply publishers new tools for monetization. Yesterday the company announced impressive growth for its OpenX Hosted (Hosted) and OpenX Download (Download) […]
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Ad Exchange News Links for Wednesday, April 1
This is ad exchange-related news, and definitely not an April Fools’ joke. For jokes, go here. Max Kalehoff, Marketing VP at media optimizer Clickable, wrote a piece in MediaPost and on his “Attention Max” blog called, “The Endgame Of Media Buying And Selling” about the coming revolution in digital media: ad exchanges. Except he really […]
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Rubicon Project Comes Out Of The Closet: We're An Ad Exchange!
In an LA Times article last week by Dan Neil, a yield optimization company finally admitted it. “We want to be the Visa, the Nasdaq of online advertising,” said Frank Addante, Rubicon Project CEO. Yeah baby! Just come out and say it, yield optimizers – you’re ad exchanges! We won’t disown you… not here on […]
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Interactive Marketing Associations Busy Interacting - Even About Ad Exchanges
Many regional interactive marketing associations are busy with panels and symposia about digital marketing strategy and tactics – even exchanges! The Atlanta Interactive Marketing Association (AIMA – Facebook link) provided a panel to its members on ad networks and exchanges this past week that included Google and Yahoo!. Upcoming, on April 8, the IAB comes […]
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Ad Network Vizi Catches Publisher's Ad Serving Fraud on Video
After complaints about malware and pornographic ads on its network, Vizi came out with a video yesterday which addresses publisher fraud. As you may recall, Vizi claims that ad network Oridian was serving unwanted pornographic ads via the Right Media Exchange, but has since cut Oridian loose from its network chain. Ad Operations Online’s Otilia […]
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BlueKai and eXelate Ad Data Exchanges Featured
BlueKai and eXelate hit the PR jackpot today with a feature article in the NY Times. Though the article written by Stephanie Clifford ends with a thud, it hits on a core reason exchanges exist and expand today. Clifford quotes BlueKai CEO, Omar Tawakol, saying, “People are realizing that it’s the data that drives the […]
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Contextweb Takes On Vibrant Media, Kontera With In-Text Ads
Expanding its toolkit for publishers, Contextweb announced today that it will make available in-text ads for publishers on the Adsdaq exchange beginning March 31. Leveraging its contextual technology, Contextweb will enter the same space which Vibrant Media and Kontera have dominated in the recent past in a battle-contextual-royale. Contextweb’s Jay Sears explains how in-text ads […]
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Digitas, Media Contacts, Razorfish Talk Ad Exchanges At Search Engine Strategies
Today, Day 2 of Search Engine Strategies NYC, featured a collection of agency executives who discussed the current online display advertising market in a panel titled, “Pardon My Reach: A Snapshot of the Display Ad Marketplace.” With AdExchanger.com’s focus on ad exchanges, this was an opportunity to learn about agency opinion and innovations as it […]
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Cloudy Computer Future Is Good For Ad Exchanges
Today’s announcement that Steve Perelman’s OnLive may have potentially disintermediated game console providers has the blogosphere a-chirping. The company has created a new compression which allows data used for online game services to be computed on distant servers – cloud computing servers – instead of through a game console or speedy, local computers. Considering the […]
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The OPA Agenda: Declare War on the Long Tail and Blogs
From Today’s AdAge article, “Media Giants Want to Top Google Results” by Nat Ives: “You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.” Load the cannons! Kiss the loved ones goodbye! This is WAR! Premium publisher titans undoubtedly led by […]
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