AdExchanger
Articles By AdExchanger
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Schmidt on Google Ad Exchange; Yahoo! Premium Display Stabilizes
Google CEO Eric Schmidt made an appearance at the Morgan Stanley Technology Conference in San Francisco yesterday. During the on-stage interview with Mary Meeker of Morgan Stanley, (a little) more information dribbled out on Big G’s ad exchange and display advertising strategy. From CNN: Schmidt also said the search advertising company has a good opportunity […]
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Pubmatic Opens To Advertisers
This news likely crossed under the radar for many but yield optimizer, Pubmatic, took another step forward into the exchange model by allowing ad networks open API access – the ability to buy from its network of website publishers. To date, yield optimizers have served member publishers by aggregating, and then testing (sometimes may also […]
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Ad Agencies, Exchanges And The Disintermediation Opportunity
A flood of behavioral targeting company news coincided with the OMMA Behavioral conference at the Marriott Marquis in NYC this past Thursday. In ClickZ, Michael Katz of interClick noted the recent appearance of new data “intermediaries” – such as yield optimizers Rubicon Project, “meta network” MediaMath and ad data exchanges like Media 6° and BlueKai […]
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The Google AdSense Ad Exchange Is Here?
There should be more to this announcement, no? There is a hint of a new, Google ad exchange strategy involving AdSense if we are to believe David Rosenblatt, Google’s president of display advertising, during his IAB keynote. David Kaplan of PaidContent.org wrote yesterday: Google’s approach: The ad exchange extends the AdSense marketplace. It’s neutral and […]
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Yahoo! Starts Retargeting Search With Display Ads
Amidst the hoopla of the IAB Conference in Orlando, Florida, Yahoo! SVP of Advertising Joanne Bradford says the company plans to leverage its search technology and display ad inventory by implementing retargeting capabilities. Retargeting allows advertisers to re-target a user with an ad after they have been cookied while visiting an advertiser-specified page. In this […]
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Enemy of the State: The IAB
Enough. The unending criticism from ad industry leadership of ad exchanges, networks and their technology is an abomination. Cut to a scene from the movie, “Network” with Yahoo!’s Carol Bartz poised in the window instead of Peter Finch. Carol: “I’m as mad as hell, and I’m not going to take this anymore!” Today – the […]
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ThinkEquity: WebMD Online Advertising Shines in Q4
You’ve read all the press about declining CPMs in Pubmatic’s AdPrice Index and the dark, dwindling outlook for online advertising. Truth be told, ad budgets are continuing to come online as premium content sites are showing remarkable resilience in spite of the sputtering economy. Yesterday, health and wellness website, WebMD, reported better than expected earnings […]
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ReachLocal Trades For the Long Tail
Today’s ClickZ has a story on a new company, ReachLocal, started by former executives at skill-based gaming company, WorldWinner. ReachLocal offers local advertisers a “display ad and retargeting offering” with media purchased through Google, Yahoo! and RightMedia Exchange. CEO Zorik Gordon suggests that they want the fat end of the local advertiser pie which means […]
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AOL's Platform-A Quietly Launches (or Re-launches) BidPlace SB
AOL Platform-A’s BidPlace SB has launched, or relaunched, depending on what you know and when you started knowing it. In our previous post on BidPlace SB, it appeared maintenance was underway or a change in strategy. Today, a commenter informs us that all is well and BidPlace SB (no one knows what SB means) is […]
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Behavioral Data Exchange eXelate Extols Data Leverage
Data exchanges offer publishers, who are sweating bullets over 2009 revenue targets, an opportunity to create a new source of revenue as they are able to leverage their valuable user base and resell anonymous cookie data that advertisers can serve against. In yesterday’s MediaPost, CEO Mark Zagorski, from Israeli-based behavioral targeting data exchange, eXelate, exhorted […]
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