AdExchanger
Articles By AdExchanger
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Adversarial Networks? Premium Content Publishers Run Scared
The genie is out of the bottle. Premium content publishers and their direct sales team are out for blood (or so they seem) on Silicon Alley Insider as the “evil” ad networks have plundered their premium kingdoms and hired their women and children. In the comments to SAI’s coverage of an AdAge piece, direct sellers […]
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Varick Media Management Announces Hire and Client Success
John Whitmore has been hired as Director of Advertising Investment by one of the few agencies wisely transitioning to the “agency as ad trader” model, Media Kitchen’s Varick Media Management. In today’s MediaPost, Joe Mandese writes: “Varick utilizes a sophisticated bid management and yield management system to procure online ad inventory much the way big […]
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Ad Exchange News Links for Wednesday, January 21
The AdMonsters blog is discussing Pubmatic’s AdPrice Index which they see as “a gauge for publishers on what returns they should be seeing from their network efforts – outsourced or not.” Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan […]
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When The Marketplace Has A Virus - First DIBZ Tickets
The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, other marketplaces are already feeling the pinch which should serve as reminder that it’s not too early to begin thinking about regulation for […]
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Pubmatic's AdPrice Index Decreases But Ad Exchanges and Nets Grow?
Hang on to your hats – the world is going to end! Wait, why bother hanging on to your hats if the world’s going to end? Another report came out showing a slump in ad spending year over year. This time its Pubmatic’s quarterly review of display advertising pricing, the AdPrice Index, as seen from […]
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Edelman Claims Deceptive Display Ads at Yahoo's RightMedia Exchange
Yesterday, Ben Edelman gave the Right Media Exchange on his website by alleging that the Yahoo exchange carries “false and deceptive display ads.” In his compelling analysis, things look bleak as examples of dreaded “You’re a winner!”-type ads look like they are being served through RightMedia. Even CPX Interactive gets called on to the carpet […]
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ANA Breaks New Ground With YouTube; Ad Exchanges Next
“Strategic imperatives”, people. Get ’em. Dinosaur advertising and marketing organization, the Association of National Advertisers (ANA), is dipping its big toe in the turgid waters of online video with its breakthrough YouTube video series from CEO, Bob Liodice, entitled “Marketing in a recession series # 1“. In the video on his ANA blog, Liodice calmly […]
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Google: Million Advertisers Now; Next Stop Billion
One MILLION advertisers. The Google monolith has a million advertisers and that was just in 2007 according to the New York Times, Miguel Helft. Good god, man. Imagine what they have now? We surrender! Over at UBS, which has apparently survived the financial system’s freefall, internet stocks analyst, Ben Schachter, puts today’s number closer to […]
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Improving Ad Performance Online from OPA: Duhhhh
Industry trade group, Online Publishers Association (OPA), has discovered that media is more effective on premium content sites than on auto-generated, splogs created in Ukraine. But, wait. There’s more! In today’s MediaPost, Gavin O’Malley speaks with Pam Horan, president of the OPA, about the second of two studies funded by OPA using Dynamic Logic MarketNorms […]
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Wrath of Khan: I'm Back! And Advertising Isn't!
JP Morgan analyst, Imran Khan, has released his latest report, “Nothing But Net: Outlook for Global Internet Stocks in 2009” and to no one’s surprise, the outlook for online advertising is restrained. Khan expects only a 6.3% increase in online display ad spending to $8.4 billion for 2009. This is a decrease of a billion […]
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