Trust me, brand marketers want to play much more in the space, we just need help getting there. So, while I definitely don't have all of the answers. I'll do my best to represent what's on brand marketers' minds, our needs, frustrations, etc.
Which brings me to you. Whether you are a fellow marketer or in ad tech, I look forward to your feedback, questions, and, above all, your participation. Please post suggestions for future columns in the comments below.
Google has famously predicted that the display market will hit $200B a year. Clearly we have a ways to go and I want us – together - to do everything possible to make it a reality.