Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be? Tune in to find out how to align your data strategy.
Programmatic I/O Las Vegas is in a new location for 2025! Join us at the Park MGM on May 19-21, 2025. Registration will open soon.
As the digital landscape continues to evolve, publishers face myriad challenges and opportunities in 2025. The dynamic nature of regulatory changes and the shifting policies of ad-tech giants are reshaping how publishers operate and monetize their content. This discussion will delve into the key considerations publishers must navigate to thrive in this changing environment.
Retail advertisers face many challenges ranging from competitive industries and locations to choosing from a large variety of marketing options. How can retail brands maximize relevance and ultimately increase online and in-person sales? Discover how Simpli.fi helped The Container Store and Costa Farms do exactly that by leveraging precise targeting solutions to create custom strategies. […]
Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.
Wednesday, April 3, 2024 at 12pm ET In this webinar, you will explore seasonal trends, ad inventory distribution, and the strategic use of sponsored products across different product categories. Attendees will learn about the opportunities and gaps in sponsored product coverage, as well as the top categories maximizing ad opportunities.
We’re coming to March 12-13, 2024 for CTV Connect, the ultimate hub for all things connected TV, powered by AdExchanger, AdMonsters, Cynopsis, and Chief Marketer. Secure your spot now and be part of where the market is heading!
Join Nola Solomon, SVP of Go-to-Market at Criteo, for this educational webinar as she discusses the trends for 2024 and how Growth Marketers should prepare accordingly.
Join Jason Oates, Chief Business Officer at LiveIntent, to learn how to enrich the customer experience and exceed expectations, as well as unleash untapped revenue potential with cutting-edge monetization tools.
Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.
