Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]
Rubicon Project delivered a strong end to 2019 by increasing Q4 revenue by 17% to $48.5 million, the top end of its guidance to investors. The exchange also highlighted its growth in video as it prepares to close its merger with Telaria in early April. Video revenue soared 43% to $28.6 million in 2019. Video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger? Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shelf Life Many CPG brands have become iconic through the twin marketing pillars of TV advertising and in-store shopper marketing. The latter includes shelf positioning, aisle displays and end-caps, among other strategies. But linear television is steadily eroding, and access to prime shelf space […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Writing On The Wal’ Walmart weathered a disappointing holiday sales season on the strength of its relatively new and fast-growing ecommerce business. “Ecom was ahead of plan and stores were behind plan,” Walmart President and CEO Doug McMillon told investors Tuesday during the retailer’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability. […]
