Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market, […]
Without cookies, digital advertising needs to be rebuilt. The IAB wants to partner across brands, agencies, publishers and tech companies to develop a new way to power digital advertising, IAB CEO Randall Rothenberg told members at the IAB Annual Leadership Meeting in Palm Springs, California, Monday. Dubbed “Project Rearc,” for re-architecture, a critical part of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Champing At The Fitbit Regulators around the world are taking a long look at Google’s proposed $2.1 billion takeover of the wearables company Fitbit. It’s not a typical antitrust situation, because Google doesn’t compete directly with Fitbit and the company isn’t the leader in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States, […]
LiveRamp earned $102 million in Q4 2019, a 28% YOY increase, the company said in its quarterly earnings report on Wednesday. That’s healthy year-over-year growth, though LiveRamp’s guidance is for revenue acceleration this year of 32% to 33%. Two incoming changes to the digital media ecosystem will have a “seismic impact” on data and advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny] […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh The Places You’ll Grow Instagram reportedly brought in about $20 billion in ad revenue last year, more than a quarter of Facebook’s total earnings, Bloomberg reports. Those numbers aren’t confirmed – the sources are anonymous and Facebook doesn’t break out Instagram revenue. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes […]
