Programmatic Stayin' Alive In Europe; Facebook Is Big Early Winner In 2020 Race
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB Europe programmatic sales report finds the category grew 33% in 2018 to $18.4 million, The Drum reports. Even excluding the impact of social media ads, programmatic revenue was up 26.6% […]