Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual […]
Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow. The company also launched a suite of APIs called AgencyCloud, which hooks into local broadcasters’ sales systems like WideOrbit to streamline transactions. BuyerAssist has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For Mistakes NBC has notified some brands and agencies that an error led to the wrong advertisers’ videos running on some mobile and connected TV inventory in AdSmart, the broadcaster’s private marketplace product, between March 2018 and March 2019, Digiday reports. Unfortunately it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Midstream AT&T’s WarnerMedia is considering a $16-$17 per month ad-free streaming package comprising HBO, Cinemax and the Warner Bros. movie and TV library, reports The Wall Street Journal. This new proposal, backed by WarnerMedia chief John Stankey, comes in addition to AT&T’s initial […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Simpler Sell In the United Kingdom, Dentsu Aegis is following a new holding company trend by consolidating and restructuring disparate agencies across media, data and creative. WPP recently merged J. Walter Thompson and Wunderman into one business, Wunderman Thompson, and consolidated VML and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Influence Instagram is allowing brands to promote organic content created by influencers as ads in its feed. “One of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies,” Instagram said in a blog […]
When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on the server. And rightly so, since the server is the meat and potatoes of the deal. But don’t sleep on the DCO solution as a potentially valuable asset for the Amazon Advertising Platform (AAP). After […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Benioff Hearts MuleSoft Marc Benioff was effusive on the subject of MuleSoft Tuesday during Salesforce’s first quarter earnings call for its 2020 fiscal year. Benioff waxed lyrical about how the systems integrator – which Salesforce purchased for $6.5 billion last year – is helping […]
Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief scientist. Richter is one of the early tech leaders in programmatic, helping to develop all three openRTB specs released by the IAB, as well as online ad authorization industry initiatives like Ads.txt and Sellers.json. As […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Players Google is preparing for an antitrust investigation by the US Justice Department, which could include a far-reaching probe of its advertising practices. Google’s usual regulatory hotspot is search, where it wields immense influence in the consumer journey and can prioritize keeping people […]
