Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues The Justice Department may open a case against Google over alleged antitrust violations in its search business. Back in 2013 Google was forced to make changes to its search ads business as part of a settlement with the FTC. But a new […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Personal Personalized advertising may not be working as well as promised for publishers. Media companies receive just 4% more revenue for a cookie-based targeted ad than a nontargeted ad, according to a joint study on behavioral advertising conducted by the University of Minnesota, […]
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network Effects The Washington Post released an advertising and site management product Thursday called the Zeus Platform as part of its Arc Publishing tech suite. It will take a two-pronged approach: A package for small and midsize publishers promises improvements in ad performance and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disengaged Facebook and Snapchat are slowly but surely losing engagement in the United States. Average daily time spent on Facebook decreased by three minutes in 2018, while time spent on Snapchat has plateaued over the past year, according to eMarketer. Time spent on Facebook […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Target Shopping List Target is considering a deal for Triad Retail Media, the shopper marketing agency bought by WPP’s Xaxis programmatic group in 2016, The Wall Street Journal reports. An acquisition is far from certain, though. Target has been increasing investments in Roundel, its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Electing Out Political ads used to be seen as a huge opportunity for Facebook, but now they’re just a landmine. After finding itself at the center of Russian interference in the 2016 US election and facing similar issues abroad, Facebook debated internally whether to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ITP Consolation Prize WebKit, the software underlying Apple’s Safari browser, introduced a new way to attribute ad clicks on the web in compliance with its Intelligent Tracking Prevention (ITP), built-in tech that strips cross-site tracking from the browser. Safari is prohibiting user-level measurement by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Free TV Hulu took an important step earlier this month when it started running a commercial featuring “the Old Spice guy” – a Procter & Gamble icon – pitching Hulu’s ad-free subscription offer. That may seem like less of a first step than a cheeky […]
