Google surprised investors on its quarterly earnings last week when it reported roughly $1 billion less revenue than expected and a significant deceleration of its advertising growth rate. On the one hand, Google is still immensely profitable and its business is so large that a smaller growth rate is still huge. Google’s raw ad revenue […]
Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands. In addition to its foundational ecommerce services, Shopify provides DTC marketers with a range of creative and media buying tools through an automated chatbot named Kit. It also connects merchants to major media platforms such as Instagram, Amazon, Google and Facebook through a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chrome On The Tightrope Google’s Chrome browser will introduce a dashboard tool allowing users granular control over cookies and data collection, The Wall Street Journal reports. The new feature could roll out as soon as this week. Reports of Chrome cookie updates have swirled […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Of A Stablecoin Facebook is developing a less volatile type of cryptocurrency called a stablecoin, that would be backed by consumer credit, payments and ecommerce companies. Users would spend stablecoins on products or peer-to-peer payments. Facebook would benefit because it could connect […]
Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to pay […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alphabet’s Bad Quarter What was behind Alphabet’s big Q1 revenue miss? In the absence of a satisfactory explanation from management, Bloomberg considers five possibilities: (1) Google maxed out of the number of search ads it can serve to mobile devices; (2) YouTube users are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serves You Right Google’s dominance in the buy-side ad-server market could be slipping. There are “literally dozens” of RFPs in the North American market right now as advertisers ponder the impact of Google’s GDPR compliance policies – which is to say, its promise to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 360-Degree Shield Google is upping its brand protections in three key areas. First up, Ads.txt will become the default setting for new campaigns starting in August. Next, once App-ads.txt gains critical mass over the next few months, Google DV360 will stop buying unauthorized inventory […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, What A Tangled WebKit WebKit, the open-source browser technology behind Apple’s Safari, released a beta update for its Intelligent Tracking Prevention (ITP) policy that caps first-party cookie use to one day if the company sending or receiving traffic can track users across sites. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agent Amazon Amazon is on a charm offensive to bring in more agencies and non-endemic brands, like financial services companies or auto manufacturers that don’t sell on its platform today. Amazon is doing a roadshow pitching its data and OTT chops to help create […]
