Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars 2 Amazon is eating into Google’s search market share. WPP, the world’s biggest ad buyer, spent $300 million on Amazon search ads last year, 75% of which came directly from clients’ Google search budgets, The Wall Street Journal reports. Omnicom said 20% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unsnapped Snap is launching an ad network that will allow it to distribute its ads on other apps and reach non-Snapchat users. The Snapchat Audience Network will allow app developers like Tinder and Houseparty to integrate an SDK that lets buyers advertising on Snap […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Last Resort Publishers have mixed reviews of Apple News+, the $9.99 monthly subscription bundle Apple unveiled last week. They have been burned in the past when they hopped aboard news platforms developed by tech giants. (Ahem, Facebook.) But, for some, Apple’s promise to distribute […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Engagement Above All YouTube’s leadership has knowingly let misinformation and toxic content run rampant on the platform to rake in higher engagement from viewers and sell more ads, a Bloomberg investigation revealed. Conversations with more than 20 former and current YouTube employees uncovered multiple […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Deposit In a conversation with Axel Springer CEO Mathias Döpfner, Mark Zuckerberg suggested creating a dedicated Facebook news tab and paying publishers directly to publish there. Watch the video. It’s not the first time Facebook has floated launching a dedicated feed for news […]
Less than a year after stepping into the CEO role at Comscore, Bryan Wiener is stepping out of it. In a statement late Sunday night, Wiener cited what he called “irreconcilable differences” with the board over how to execute the measurement company’s strategy. And he’s not the only one heading for the exit. Comscore president […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load Hulu is working with partners to limit commercial pods to 90 seconds, almost halving its partner-controlled inventory by eliminating ad pods that last between 180 and 240 seconds. But that, admits Hulu head of ad sales Peter Naylor, made for an […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. Auction duplication is the new normal, and it is getting worse, not better. A common publisher ad serving setup might look like this: Exchanges A, B, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Of Mouse One week after Disney closed its $71.3 billion acquisition of 21st Century Fox, the entertainment giant announced its first ever combined upfront presentation in May. That means Disney won’t be participating in the IAB-backed NewFronts, the digital content version of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low […]
