First-Party Data Matching Comes To Roku; How Marketers Feel About Their Data Prowess
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With OTT? Adobe has partnered with Roku to match its clients’ first-party data with Roku’s own user data for programmatic campaigns on the OTT platform. It is the first time the company has made its first-party data accessible to a DSP, though expect […]