In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage their buying clout and understanding of the media landscape in creative ways. Mediahub, Hearts & Science and Assembly were Leaders in the ranking. PHD, Spark Foundry, Horizon Media and Vizeum were Strong Performers, while Dentsu […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands trying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Television TV networks are banding together to create a standard that will enable addressable advertising on smart TVs. NBC Universal, Disney, Discovery, Turner, AMC Networks, Xandr, FreeWheel and Hearst TV are part of Project OAR (Open Addressable Ready), and Vizio’s Inscape will power […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Travel Bug Google is making big moves in travel. Last week the search giant quietly announced a new standalone hotel-booking site, similar to Google Flights. With its own page, Google will do a lot less linking out to third-party booking services. Hotel companies may […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Beast Some VC-backed digital news startups are taking a more businesslike approach. “I think we’ve seen a shift now toward more austerity [in digital media] because the focus now is not ‘can you outrun everyone,’ it’s ‘can you outlast everyone,’” BuzzFeed CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Enter Audio The growth of podcast audiences justifies the hype. More than half of Americans over the age of 12 report having listened to the audio format this year, up from 44% last year, according to Edison Research’s 2019 Infinite Dial Study, which has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot to Privacy Dear World, Trust Us. Your “friend,” Mark Zuckerberg. Facebook’s beleaguered founder and CEO penned a lengthy post on Wednesday promising a top-to-bottom privacy overhaul of the House That Zuck Built, from encrypted messaging to secure data storage. “As I think about […]
Cars.com knows that most people shopping for a car come to its site, which creates some of the best in-market auto data available. The only downside? The higher the quality of data, the smaller the audience for marketers to target. Cars.com counts about 7 million people in-market for cars at a given time. In contrast, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oath Ad Server, Peace Out Verizon Media will shutter the Oath ad server in 2020, Adweek reports. The Oath DSP and SSP products aren’t affected, and Verizon will be shifting investments to higher-growth revenue streams, such as connected TV, streaming audio and adoption of […]
Programmatic will be key to Spotify’s ability to scale as it expands from a music platform to an audio platform with spoken-word content. Since launching its audio capability in 2016, Spotify’s programmatic business has grown to capture 20% of all ad revenue on its platform. In addition to a self-serve platform launched in 2017 that […]
