Major acquisitions have recently brought both podcast content and distribution under key players like EW Scripps, Spotify, iHeartMedia and Pandora. But advertisers won’t see immediate benefits around better targeting and automated buying. Under this new, consolidated landscape, EW Scripps owns the podcast network Midroll and player app Stitchr, iHeartMedia has Stuff Media, Spotify owns producer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best X in its category launches on Facebook, quickly gains customers and uses data to improve its products and its marketing process. Ever feel like direct-to-consumer brands are all following the same unwritten set of rules? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen Up Spotify updated its terms of service late last week to ban ad blockers. “Circumventing or blocking advertisements in the Spotify service, or creating or distributing tools designed to block advertisements in the Spotify service,” can lead to suspension or termination of an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Direct Approach Tim Armstrong, former CEO of AOL and Oath, is on to the next business since leaving Verizon at the end of last year. Armstrong’s new venture, the dtx company, will invest in direct-to-consumer products. The first six investments are startups in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800 […]
While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Music Vivendi is in talks to sell its stake in Universal Music Group for $25 billion. That’s a striking number, considering that when Vivendi bought the record label in 2000, the music industry was collapsing under the weight of illegal downloads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media business, also known as “Wayfair Media Solutions,” Digiday reports. Like Amazon, Wayfair reports its sponsored products revenue under an “other” revenue category, which was a relatively tiny $13 million in Q3 2018 (Amazon’s “other” business […]
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New News News industry downsizing continued last week with layoffs at Vice and buyouts at McClatchy, close on the heels of similar painful cuts at BuzzFeed, Verizon Media and Gannett. “We are changing the size of the workforce to align with the revenue,” […]
