Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe To Come Back? Three advertisers – Geico, Samsung and Disney – accounted for more than 15% of spend on YouTube this year, according to an analysis by MediaRadar of the top 25 channels on YouTube via Google Preferred. Geico led the group […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ready For Primetime As some marketers pull back from television, Apple, Amazon, Google and Facebook are putting the pedal down in a big way. “Those firms’ recent splurging on TV advertising marks a somewhat ironic twist for companies that grew to become the three […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week, Conviva CEO Bill Demas steps up to the mic for a conversation about his years at the helm of Turn and the hurtling comet that is streaming TV. When Demas stepped up to run Turn after several years spent building out search and ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Vs. Williams-Sonoma A lawsuit filed by Williams-Sonoma against Amazon in December demonstrates the ecommerce platform’s ability to replicate and overwhelm rival product lines. Williams-Sonoma is relatively strong online, with ecommerce accounting for the majority of sales, and its furniture business West Elm is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Messaging Megalith Facebook will integrate WhatsApp, Instagram and Messenger, uniting the world’s three largest messaging apps and 2.6 billion combined users, The New York Times reports. The services will remain standalone apps, but for the first time will share the same tech infrastructure. Though […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down On Digital Media It was a tough week for digital media. BuzzFeed said Thursday it would cut 15% of its workforce – roughly 250 people – as it struggles to meet revenue targets in a challenging market, The Wall Street Journal reports. More. […]
After more than a year in beta, Facebook is letting advertisers use third-party vendors to manage brand safety on its platform. Facebook is putting a ring on its commitment to brand safety by adding a new badge for brand safety protection companies under its marketing partner program. DoubleVerify and OpenSlate are the first two verification […]
This article is sponsored by MoPub. As time spent in mobile apps continues to soar, in-app ad spend has followed. In fact, in-app’s share of mobile video advertising alone is projected to grow to 84% by 2023, according to a report by Forrester. Yet despite steady growth in this category over the last few years, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. When the ad tech world started thinking about GDPR enforcement in late 2017 or early 2018, most were fairly confident that EU supervisory […]
