Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its Sponsored Brand Ads on its platform more insight into the consumers purchasing their products. Amazon released metrics this month that allow marketers to see how many Amazon purchases were made by people who had never […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viacom Nabs Pluto Viacom will acquire free, ad-supported streaming service Pluto TV for $340 million. The standalone app, which reaches 12 million monthly users primarily on connected TVs, will give Viacom a new audience to sell and a distribution channel for its content library. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until major […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip The number of cord-cutter households has jumped 50% to 16 million in the past eight years, according to a Nielsen study. That means 14% of Americans are watching TV over-the-top as more people ditch their cable subscriptions for cheaper streaming devices. Nielsen […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Review Procter & Gamble is running a round of internal bids in an effort to cut marketing costs and bring more services in house. Rather than launch a formal review, P&G has asked its incumbent agencies, Carat and Hearts & Science, to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand safety issues now that it’s transitioned to a self-serve ad platform. Last week, an ad directed to a fake news story about Chrissy Teigen promoting weight loss pills, Digiday reports. And last year, an ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad tech startup Leiki for an undisclosed sum. Leiki is DoubleVerify’s first acquisition and comes a year and a half after DV was bought by the private equity firm Providence Equity Partners. Other ad tech companies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys Amazon has a monster ad business, but it’s missing one piece: video inventory. The Amazon Prime video library has the audience, but like Netflix, it’s ad-free. Some recent moves show how Amazon will broaden its video supply. At CES last week, Amazon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measure Thyself Many TV companies have developed their own measurement solutions – some to augment the Nielsen standard and some to replace it. And Hulu is up next, Ad Age reports. Hulu expects a current beta attribution product to launch in the second half […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Road Not Taken Update: Verizon Media has confirmed with AdExchanger that Verizon currently has no plans to stop sharing data with its subsidiary. Read the AdExchanger story. Verizon closed the door on the idea of using subscriber data to augment the media and […]
