Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinks […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech transparency has changed Xaxis, the GroupM trading desk with a black box ad-buying model. The business has made some concessions, like offering self-service products and disclosing its margins, reports Digiday. Xaxis has also embraced outcome-based […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadcast Impasse CBS will be without Nielsen ratings after failing to renew a contract that expired on Monday. The dispute began six months ago over pricing, with CBS, which spent $100 million with Nielsen last year, demanding fairer terms and arguing that the metrics […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave of commercial 5G cellular networks, which will revolutionize smartphones and the Internet. Although the biggest societal benefits of 5G will come in areas such as remote surgery and connected cars, 5G will also be a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. F Is For Fake Last year was a point of “inversion” for the Internet, which has become oversaturated with malicious nonhuman traffic, ad fraud, fake news, falsely reported metrics and other forms of digital unreality, according to a New York Magazine story. It was […]
In 2018, digital media startups crashed and burned, unable to sustain their business models amidst changing social media algorithms, fickle readers and advertisers. Facebook’s fickleness sunk LittleThings and Mic, and contributed to layoffs at Upworthy. When the social network stopped reliably sending readers its way, those publishers couldn’t hang on. Mic first saw traffic from […]
Listening to podcasts can be an ideal way to pass the time during the holidays, a pleasant distraction while wrapping presents or giving the dog its fourth daily walk to escape hearing your nephew Brandon wearily explain another meme to the old folks. We’re here for you. Below are eight of our most popular podcast […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Standard Bearer It’s a tumultuous month for Nielsen, which is trying to re-up measurement contracts with many broadcasters that have threatened to bail. Hearst has renewed with Nielsen to measure its local TV stations, but Variety reports that CBS is threatening to scrap […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Trillionaire Club The campaign to promote Apple Music’s integration with Amazon Alexa-enabled devices is a biggie: top billing and a special tab for the Alexa app atop the App Store, promotions in the Apple Music app and push notifications to Apple Music subscribers. […]
