Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marketers Rule Legacy brands rarely choose marketers for broader roles like GM or CEO, but that may be changing. Clorox hired Jackson Jeyanayagam, former CMO of the online retailer Boxed, as VP and general manager of the DTC part of its dietary supplement business, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Good Side Of Gridlock Google and Amazon are enjoying tailwinds as advertising becomes more data-driven and online shopping increases. But they’re not the only companies that can harness social change. Out-of-home media companies have seized on longer average commuter times and the ability […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll Do It For You Sovrn will acquire VigLink, a company that helps independent publishers by auto-inserting referral links into article pages, Mediapost reports. It’s the first purchase for Sovrn since the company announced a $25 million funding round in October and signalled plans […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Low On Fuel GTB, WPP’s dedicated agency for automaker Ford, will be one of the operating companies to take a hit as part of the company layoffs announced Tuesday. The shop, which lost the creative business of its flagship client to BBDO and Wieden+Kennedy […]
Jay Seideman was a father, husband, athlete, musician and mentor. A guy who many said was hysterically funny, cooler than the other side of the pillow and could get others to rally behind his cause. Seideman, Oath’s SVP of advertiser demand platforms who drowned Dec. 7 while surfing at San Francisco’s Ocean Beach, left a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adapting Accenture Interactive will acquire Adaptly, an ad tech and programmatic services company. Terms of the deal were not disclosed, but Adaptly has 150 employees and has raised $13 million in funding. Adaptly should help Accenture Interactive “enable workflow, improve quality assurance and really […]
Data and analytics are breaking down the walls between Johnson & Johnson’s shopper marketing and national marketing plans. Danielle Price manages shopper marketing and consumer promotions for J&J’s Aveeno brand after working as a J&J shopper marketing rep to Walmart. Her new job spans shopper marketing and national promotions, which used to be two roles, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more than a third over the past six months as investors worry about its debt and high costs. Netflix built its position in OTT with few competitors (HBO and Amazon Prime were pretty much it) – but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer to step from aggregated, anonymous data to identifying and tracking individual people, The New York Times shows in a big feature on location data. Using an unspecified data set consisting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Much Of One Good Thing Many American technology giants rely on one revenue stream, like Google and Facebook with ads or Netflix with subscriptions. But tech companies in China, where mobile is a bigger portion of the economy and ads are less lucrative, […]
