Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sir Martin Calling Martin Sorrell’s S4 Capital is in advanced talks to acquire programmatic agency and advisory firm MightyHive, the Financial Times reports. FT sources put MightyHive’s value at $140 to $200 million, with annual revenues of $25 million. Run by former Googler Peter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why It Matters Axios is on track to rake in $20 million in revenue in 2018 – more than double last year. The news site, which launched in January 2017, even has “an outside shot at being profitable,” CEO Jim VandeHei tells Digiday. It […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drying Out The Well Venture capital funding for ad tech and mar tech startups will decrease by 75% in 2019, from $7.2 billion to $1.8 billion, according to Forrester Research. As regulations like GDPR raise concerns over digital privacy, new startups will have a […]
This article is sponsored by Rubicon Project. As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices and set-top boxes – proliferate, the line between traditional and digital TV is more blurred than ever. In fact, a Nielsen Total Audience Report for Q1 2018 indicated that as many as 35% of TV viewers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Fighting Form Danish ad tech company Adform filed for an IPO with the Copenhagen Nasdaq exchange on Monday. The company hopes to raise $115 million in its initial offering, Adweek reports. Adform’s year-to-date revenue through September totaled $53.5 million, a 16% increase from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Cookie Apple quietly updated its Intelligent Tracking Prevention (ITP) policy this summer and marketers feel the difference. ITP, released a year ago, blocked third-party pixels in Safari and restricted first-party tracking to 24 hours – so a retailer, for instance, had one day […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeart Apple Music Apple is exploring an equity stake with debt-saddled radio giant iHeartMedia in the hopes of boosting its presence in the audio streaming space. Talks are preliminary, but people familiar with the discussions say a potential stake may be worth tens of […]
If Spotify’s third quarter earnings are any indicator, programmatic audio is taking off with buyers. The digital audio platform told investors on Thursday that 20%-25% of its revenue comes from its self-serve programmatic platform and other automated buying features. That’s up from 18% in February, when the company went public. The market is moving aggressively […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC TV Simulmedia released an ad marketplace called D2Cx.com designed specifically for startup online consumer brands to buy linear TV spots. The broadcast partners include Fuse, Hallmark, Discovery/Scripps and A&E Networks. Many direct-to-consumer brands got off to quick starts by outspending incumbents on search […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lockd Out The developer of Unlockd, an app that serves ads to smartphone homescreens and offers rewards in exchange for personal data, has declared bankruptcy and is shuttering operations. The startup had prepared for a 2018 IPO, but investor interest dried up after Google […]
