Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth? It turns out there’s “an interesting inversion” happening, according to a blog by Antonio García Martinez, co-founder of Web3 attribution company Spindl. Web3 companies get huge value from Twitter, whereas Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Subscription Conniptions Elon Musk has been a vocal advocate of Twitter’s subscription business. But subscription growth can come at a severe cost to advertising, the actual revenue. Twitter Blue, as the subscription is called, promises far fewer ads as part of the deal. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and iPads, Bloomberg reports. But this is not a change of heart on Apple’s part. Apple is simply following the law. A new rule in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? To find out, Bloomberg newsletter author Lucas Shaw pinged 50 media executives with questions about the choices they would make – as both studio execs and fans of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their stores for hybrid ecommerce fulfillment. The idea isn’t new. Best Buy, Nordstrom and others have used stores as online shipping hubs for years. But the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Talk The Tok? With TikTok, it’s like the clone wars. (We’re looking at you, Reels and Shorts.) But TikTok has a special power, which is its seemingly limitless feed of quick, infinitely swipeable, likable, shareable videos. Reproducing TikTok’s success is no […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Ad Pod To Episode Advertisers are increasingly participating at the ground level of TV shows or even producing their own content. On streaming services, the tactic gives marketers a way onto streaming services that don’t run ads or have a much lighter ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its workforce, Variety reports, based on an SEC filing. The reduction will apparently help BuzzFeed “weather an economic downturn that I believe will extend well into 2023,” writes CEO Jonah Peretti in a memo. BuzzFeed’s revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted scene for ad tech. The same is true this year, though a few metrics stick out. For one, although every category is down in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement challenges. For example, there’s nothing to click or optimize. But marketers still like the channel for its intimacy and because podcasts are starting to pop in attribution reports. Ecommerce retailer Uncommon Goods spent $2.8 million […]
