Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week. Europe’s second-highest court slapped Google with a record-breaking $4.1 billion fine on Wednesday, Axios reports. Google can appeal to the EU Court of Justice, but it’s also fighting a multifront war. And […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports. The tutorial is a reminder how difficult it can be to manage a Big Tech suit. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Services Company What do Apple’s prices indicate about its Services revenue plans? A lot, actually. Apple’s MO has been to increase customer lifetime value by increasing devices and prices. Apple made a brief run at the lower market with the 5C, a phone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example of how having huge engagement and high user numbers can’t necessarily offset an online ad platform that isn’t seen as a performance channel. “Overall investment with Snap has been light, considering many of our clients […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding with vlogging, as popular YouTube accounts and podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube. One recent report found that YouTube is actually the biggest podcasting […]
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought the company in 2019 and then sold it to Mastercard late last year. “I guess this is just our destiny,” said Ori Bauer, Dynamic Yield’s CEO.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption numbers are on the up-and-up … but monetization hasn’t followed. Most podcasts were originally distributed across platforms in a centralized way, so there was a strong proposition for ad tech that could serve campaigns across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Blackest Box The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart […]
