Trump Whisperer Facebook CEO Mark Zuckerberg has been stoking fears among President Trump and other government officials over the threat posed by Chinese tech companies – specifically, TikTok – on American citizens and businesses. Since October of last year, Zuckerberg has made the case that Chinese tech companies threaten American technology dominance, and the government […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Tea Party Publishers are joining Epic’s epic fight against Apple’s app store fees. Digital Content Next (DCN), a publisher trade group, wrote a letter to Apple CEO Tim Cook last week asking what it would take for its members to get better […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts for 41% of global digital media investment by large brands, up from 16% in 2016, according to the World Federation of Advertisers and IPONWEB. But the pace of adoption varies depending on the region. Programmatic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing. Year-over-year growth in minutes watched in Q2 among players aside from Netflix, Hulu, YouTube, Amazon Prime Video and Disney Plus was more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data provider TransUnion acquired cross-channel marketing company Signal on Monday (not to be confused with TruSignal, the predictive analytics and data firm TransUnion acquired in May of last year). TransUnion didn’t share a deal price. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em, Join ’Em Those that want to survive the streaming wars are making friends with the competition. Apple is bundling TV Plus content with CBS All Access and Showtime at a discounted price of $9.99 per month, Bloomberg reports. CBS […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agency Woes Dentsu is yet another agency group that didn’t have a pretty Q2, as organic revenues declined 17.3% to $166 million. International arm Dentsu Aegis Network dragged down the group as organic revenue declined 20% to $100 million, compared to a 12% drop […]
This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking On The Giants Kroger is getting into the ecommerce game by launching an online marketplace open to third-party sellers. The grocer is working with ecommerce specialist group Mirakl to offer “tens of thousands of additional goods” outside of its usual grocery sales fare, […]
LiveRamp was one of the few advertising companies to post solid growth in its fiscal Q1, thanks to marketers seeking alternatives for addressable advertising. Revenue for the quarter was $99 million, up 21% year over year, LiveRamp reported Monday. Subscription revenue, which include LiveRamp’s SaaS products such as its Authenticated Traffic Solution (ATS), Safe Haven […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Don’t Apply Apple is intercepting site traffic to publishers on Apple News+ and redirecting it to the Apple News app through updates to iOS 14 and MacOS Big Sur. The move not only cannibalizes publishers’ subscription audiences, but puts privacy-conscious Apple in a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has expanded to the app’s entire global business outside of China, including its operations in India and Europe, Financial Times reported. Previously, the takeover bid just covered TikTok’s business in the United States, Canada, Australia and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor, Reels, on Wednesday in 50 markets. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy. The creator-focused tool, which lives within Instagram’s Explore tab, is designed to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the TikTok saga, Trump said Microsoft can pursue an acquisition of the app – granted that the US Treasury Department receives “a lot of money” for the deal. It’s unclear how the government would get paid, […]
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved programmatic buying of display, video and/or CTV in house, according to a 2020 survey conducted by the IAB and Accenture Interactive across the US, European […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns? Microsoft has been in talks to acquire TikTok from its Chinese parent company ByteDance, The New York Times reported Friday. And then those talks were placed on hold after President Trump signalled opposition, The Wall Street Journal reported. Regardless of outcome, the […]
It’s relatively easy to know if you have a diverse workforce – you just need to look. Supporting diversity across your entire media supply chain is trickier. Procurement teams often evaluate vendors based on pricing or value, and rely on recommendations from colleagues and industry peers – making it difficult for diverse-owned companies to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDP … U The US gross domestic product fell 9.5% in the second quarter – the biggest dip on record, the Commerce Department reported on Thursday. That’s a $1.8 trillion loss due to, what else, the ongoing pandemic. The collapse was “unprecedented in its […]
The coronavirus pandemic slashed Alphabet’s growth rate from 22% last year down to zero in Q2 2020. Revenues totaled $38.3 billion vs. $38.9 billion the year prior – a 2% year-over-year decline, or 0% once constant currency is taken into account. Like many of its advertising revenue-dependent peers, Google reported steady improvement throughout the quarter. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nixby Samsung is negotiating a deal with Alphabet that would give Google products more prominence on its smartphones, Bloomberg reports. The Google Android operating system is already the default OS for Samsung Galaxy phones, but this deal would put Google’s digital assistant and the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID solution, a shared third-party cookie pool for advertisers and ad tech companies, to function in post-cookie advertising, Adweek reports. The project will be open source, so anyone can use the currency, though The Trade Desk’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help E, Help You Most brands haven’t touched esports advertising, including many advertisers that are early investors in other emerging channels such as DOOH, streaming audio or connected TV. Unlike with those other mediums, advertisers still consider video games and esports ads too risky. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is mostly gone. But more sophisticated bad actors are still active. Protected Media identified an in-app bot fraud network, dubbed “Hydra,” that siphoned off an estimated $100 million, Business Insider reports. “It’s the most disciplined operation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pod Race Podcasting is a relatively small market, closing in on a $1 billion run rate. But the category is on fire right now. The New York Times scooped up Serial Productions for a reported $50 million this week in a “creative and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic laws this month that have undercut French broadcasters for years. The biggest change will be to repeal a 1993 law that says all French households must receive the same broadcast stream. So French TV stations […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for Yahoo Mail accounts, in partnership with Walmart: inbox shopping. Walmart will have a dedicated banner atop Yahoo inboxes, where users can search for groceries, add them to a cart and purchase without leaving their inbox. […]
