Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign. “Turn top-performing videos into ads,” is how TikTok puts it in a release. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Four-Minute Mile Details of the new Disney+ ad-supported tier are leaking as Disney lays the groundwork for its upfronts sales pitch. For one thing, Disney+ will carry about four minutes of commercials per hour, with zero ads for preschooler-aged accounts, The Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 1% (No, Not That 1%) Hotel and travel companies are following in the footsteps of others that have embraced advertising revenue, including buy-now-pay-later companies, retailers and delivery startups … not to mention stores that have started repurposing any old surface as a distribution […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl Some ad tech and publisher software companies operate their own media outlets, sometimes as a useful data collection pipeline or as a facade of respectability, so to speak. Minute Media is one hybrid example with digital-native brands, but there’s also the Blackstone-backed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnecticut Connecticut has become the fifth state to pass a data privacy law. The Connecticut Data Privacy Act (CTDPA), effective July 2023, follows in the footsteps of California, Colorado, Virginia and Utah in setting statewide safety rails around consumer data collection. Like its predecessors, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release. The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Lost-Gen Apps A working paper submitted to the National Bureau of Economic Research this month lays out the mathematical case for a “Lost Generation” of mobile businesses following the implementation of GDPR. In the year and a half after GDPR went into effect […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live Linear On Friday, Innovid reported its second quarterly earnings since the company went public in December and its first since closing its acquisition of TV measurement provider TVSquared earlier this year. Innovid’s revenue grew 44% YoY to $25.9 million. Excluding TVSquared, Innovid […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers. The latest crop to, uh, register […]
